“Our data shows that Britons favor simplified routines, sensory formats, and wellness solutions that are easy to integrate into their daily lives,” Spate points out.

Beauty: visible effectiveness and K-Beauty influence

Beauty research in the UK focuses on products that deliver quick, visible results and are multi-tasking and sensory. • Among the most dynamic hashtags are:
• Acne pads (+20,600%)
• Plumping lip liner (+11,800%)
• Lip melting balm (+8,800%)
• Oat cleanser (+2,000%)

Korean skincare continues to influence internet users. Hydrogel masks (+2,200%) and panthenol creams are prominent in content, with brands such as April Skin, COSRX, and Purito leading the way. “Hydration, softness, and visible results are the drivers of engagement,” comments Spate.

Comfort and repair

In search of care, Internet users are turning to solutions that provide relief and repair. “‘Scalp acne’ has accumulated 932,000 weekly views, illustrating the growing interest in scalp health. Foot detox pads (+904%), magnesium lotions, and scar tapes are also on the rise, driven by hashtags such as #naturalhealing and #wellnessjourney. These products appeal because they combine ease of use with wellness rituals,” summarizes Spate. “On TikTok, feeling better is as important as looking better. Brands that …