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Consumers
Hands: the first outward sign of care
The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.
Beauty and budget: American women draw the line
Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.
Cosmetics: what American women really buy
The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.
In search of the right shade
Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in its latest study.
Perfume in the age of Gen Z
During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance Design at L’Oréal Group; Éric Briones, Strategic Planner and Managing Director of Le Journal du Luxe and Alicia Restino, Global Marketing Director at YSL Beauté Parfums. Together, they explored Gen Z’s relationship with perfume.
Tuesday, May 12, 2026
Hands: the first outward sign of care
The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the ...
Tuesday, May 5, 2026
Beauty and budget: American women draw the line
Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spendin...
Monday, May 4, 2026
Cosmetics: what American women really buy
The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmet...
Thursday, April 30, 2026
In search of the right shade
Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in i...
Monday, April 13, 2026
Perfume in the age of Gen Z
During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance ...
Wednesday, March 25, 2026
What do Asian consumers want in 2026?
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectation...
Tuesday, March 17, 2026
The customer experience: a strategic driver of value creation
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in term...
Tuesday, March 10, 2026
War in the Middle East: the impact on consumers
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how c...
Friday, March 6, 2026
The adoption of guided experiences for cosmetics purchases
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase ...
Thursday, February 26, 2026
Conquering Generation Alpha
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit c...
Monday, February 16, 2026
Gen Z and sustainability: a desire held back by the budget
The British Beauty Council, in partnership with UNiDAYS (a discount service for young people) and Sephora, surveyed British students to identify their...
Thursday, February 12, 2026
What are Gen Z's beauty priorities?
According to the forecasting firm WGSN, Generation Z represents nearly a quarter of the world’s population and is gradually entering its consumer matu...
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