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Consumers
What do Asian consumers want in 2026?
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.
The customer experience: a strategic driver of value creation
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.
War in the Middle East: the impact on consumers
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.
The adoption of guided experiences for cosmetics purchases
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.
Conquering Generation Alpha
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...
Wednesday, March 25, 2026
What do Asian consumers want in 2026?
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectation...
Tuesday, March 17, 2026
The customer experience: a strategic driver of value creation
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in term...
Tuesday, March 10, 2026
War in the Middle East: the impact on consumers
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how c...
Friday, March 6, 2026
The adoption of guided experiences for cosmetics purchases
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase ...
Thursday, February 26, 2026
Conquering Generation Alpha
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit c...
Monday, February 16, 2026
Gen Z and sustainability: a desire held back by the budget
The British Beauty Council, in partnership with UNiDAYS (a discount service for young people) and Sephora, surveyed British students to identify their...
Thursday, February 12, 2026
What are Gen Z's beauty priorities?
According to the forecasting firm WGSN, Generation Z represents nearly a quarter of the world’s population and is gradually entering its consumer matu...
Tuesday, December 16, 2025
Cosmetics under the Christmas tree!
Beauty products are a must-have during the holiday season. According to a study conducted by the American firm The Benchmarking Company, 96% of women ...
Friday, December 5, 2025
US: the new face of prestige beauty
Kearney has published the first edition of its Prestige Beauty Consumer Index, a barometer dedicated to the US market. The aim? To understand how beha...
Tuesday, December 2, 2025
Christmas 2025: more cautious and digitally oriented consumers
According to the Holiday Shopping Report 2025 compiled by the forecasting agency First Insight, the holiday season will be marked by tighter budgets, ...
Thursday, November 27, 2025
Skin and hair care: what Gen Z really wants
Appinio and Superga Beauty have published a study dedicated to Gen Z’s habits and expectations when it comes to skincare. The survey paints a picture ...
Friday, November 21, 2025
Marketing trends to watch in 2026
In its new report, Kantar identifies several major trends that will redefine how brands, including cosmetics brands, will need to build their strategi...
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