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Consumers
Generation Alpha: cosmetics from childhood onward
The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.
Beauty after 40: embracing ageing rather than hiding it
A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.
How are GLP-1-based treatments reshaping demand in the cosmetics sector?
The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.
Summer 2026: a review of American women’s beauty habits
Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.
French people open to new beauty routines suggested by AI
According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.
Tuesday, September 8, 2026
Generation Alpha: cosmetics from childhood onward
The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The ...
Monday, September 7, 2026
Beauty after 40: embracing ageing rather than hiding it
A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seek...
Friday, September 4, 2026
How are GLP-1-based treatments reshaping demand in the cosmetics sector?
The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the f...
Tuesday, September 1, 2026
Summer 2026: a review of American women’s beauty habits
Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the m...
Thursday, August 27, 2026
French people open to new beauty routines suggested by AI
According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the...
Wednesday, July 15, 2026
Deodorants: what consumers are really looking for
Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the Uni...
Monday, July 13, 2026
E-commerce: changing demands from French consumers
How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.
Tuesday, July 7, 2026
Latin America: from the screen to the shop
Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the wo...
Thursday, July 2, 2026
Generation Alpha: AI is making its mark on the beauty journey
How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beaut...
Tuesday, June 30, 2026
How do consumers choose their perfume?
Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consult...
Monday, June 29, 2026
Skincare: a new extension of beauty treatments
Cosmetic procedures are becoming increasingly popular amongst the general public. This is confirmed by a study carried out in May 2026 by The Benchmar...
Monday, June 22, 2026
How does Gen Z buy its skincare products?
Does Generation Z still spend money on skincare? Yes. But not in the same way as older generations. This is the finding of a study by First Insight, w...
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