Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Tuesday, June 16, 2026

Cosmetics: much more than just a matter of appearance

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At its annual conference on 16 June 2026, Cosmetics Europe unveiled the results of a survey carried out by Ifop on how European consumers view cosmeti...

Tuesday, June 9, 2026

Beauty as a catalyst for reconstruction

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To mark the launch of its second “Salon de Soins Itinérant”, the L’Oréal Foundation is unveiling an Ipsos bva study on the role of beauty care in the ...

Monday, June 8, 2026

Sun protection: when parents forget to protect themselves

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As summer approaches, Mustela (a French family-friendly dermo-cosmetics brand from Laboratoires Expanscience) has released a study conducted in partne...

Thursday, May 21, 2026

Meet the Restorers

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WGSN has just released its “Future Consumer 2028” report. The trend forecasting agency has shared an excerpt in which it introduces a new demographic ...

Thursday, May 21, 2026

Use of sunscreen: the battle is not (yet) won

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The sunny days are back… and with them come the results of the annual survey conducted by the OpinionWay polling institute on behalf of FEBEA into the...

Tuesday, May 12, 2026

Hands: the first outward sign of care

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The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the ...

Tuesday, May 5, 2026

Beauty and budget: American women draw the line

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Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spendin...

Monday, May 4, 2026

Cosmetics: what American women really buy

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The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmet...

Thursday, April 30, 2026

In search of the right shade

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Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in i...

Monday, April 13, 2026

Perfume in the age of Gen Z

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During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance ...

Wednesday, March 25, 2026

What do Asian consumers want in 2026?

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The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectation...

Tuesday, March 17, 2026

The customer experience: a strategic driver of value creation

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Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in term...