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Trends:Consumers

Hands: the first outward sign of careSubscribers only

The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the Swiss laboratory Poderm Professional.

Beauty and budget: American women draw the lineSubscribers only

Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spending less, but more thoughtfully. The beauty industry is no exception to this trend and is at the center of consumers’ spending decisions.

Cosmetics: what American women really buySubscribers only

The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmetics purchasing habits in North America.

In search of the right shadeSubscribers only

Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in its latest study.

Perfume in the age of Gen ZSubscribers only

During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance Design at L’Oréal Group; Éric Briones, Strategic Planner and Managing Director of Le Journal du Luxe and Alicia Restino, Global Marketing Director at YSL Beauté Parfums. Together, they explored Gen Z’s relationship with perfume.
Tuesday, December 16, 2025
Cosmetics under the Christmas tree!Subscribers only
Beauty products are a must-have during the holiday season. According to a study conducted by the American firm The Benchmarking Company, 96% of women ...
Friday, December 5, 2025
US: the new face of prestige beautySubscribers only
Kearney has published the first edition of its Prestige Beauty Consumer Index, a barometer dedicated to the US market. The aim? To understand how beha...
Tuesday, December 2, 2025
Christmas 2025: more cautious and digitally oriented consumersSubscribers only
According to the Holiday Shopping Report 2025 compiled by the forecasting agency First Insight, the holiday season will be marked by tighter budgets, ...
Thursday, November 27, 2025
Skin and hair care: what Gen Z really wantsSubscribers only
Appinio and Superga Beauty have published a study dedicated to Gen Z’s habits and expectations when it comes to skincare. The survey paints a picture ...
Friday, November 21, 2025
Marketing trends to watch in 2026Subscribers only
In its new report, Kantar identifies several major trends that will redefine how brands, including cosmetics brands, will need to build their strategi...
Friday, November 7, 2025
Holiday season: how are French people's finances looking?Subscribers only
As the holiday season approaches, French consumers are attempting to balance enjoyment with prudence. According to an OpinionWay survey for Sofinco, s...
Thursday, November 6, 2025
The perfect gift? The one you give yourself!Subscribers only
According to the latest NielsenIQ report, the holiday season is no longer just about giving to others—consumers also plan to treat themselves. More th...
Thursday, November 6, 2025
New consumer behaviorsSubscribers only
The international strategy consulting firm AlixPartners has published a new edition of its Consumer Sentiment Index: Beauty. This study, conducted amo...
Monday, November 3, 2025
How do young Americans take care of themselves?Subscribers only
Twice a year since 2001, American investment bank Piper Sandler has surveyed a panel of teenagers across the country. The aim? To gain a better unders...
Tuesday, October 28, 2025
TikTok: the latest beauty trends in FranceSubscribers only
Spate has just published its report “French TikTok Trends – October 2025,” which analyzes the most dynamic beauty trends on the platform in France. Th...
Tuesday, October 28, 2025
I-Beauty: India, the new driving force behind global beautySubscribers only
Western markets are facing inflation, supply chain tensions, and tighter regulations. In its latest report, the forecasting firm The Future Laboratory...
Friday, October 17, 2025
Scalp health, the new consumer questSubscribers only
While facial routines are now well established, a new concern is emerging: the scalp. According to a recent study conducted by the American firm The B...
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