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Trends:Consumers

Deodorants: what consumers are really looking forSubscribers only

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumersSubscribers only

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shopSubscribers only

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journeySubscribers only

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?Subscribers only

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.
Tuesday, May 12, 2026
Hands: the first outward sign of careSubscribers only
The appearance of hands and nails is far from a trivial matter for the French. This is according to a study conducted by the Flashs Institute for the ...
Tuesday, May 5, 2026
Beauty and budget: American women draw the lineSubscribers only
Alvarez & Marsal’s Consumer and Retail Group has released its Spring 2026 Consumer Sentiment Survey. The findings are clear: Americans are spendin...
Monday, May 4, 2026
Cosmetics: what American women really buySubscribers only
The Ipsy platform (an American beauty box subscription service) has released its 2026 Beauty Discovery Report, providing a detailed overview of cosmet...
Thursday, April 30, 2026
In search of the right shadeSubscribers only
Finding the perfect shade of foundation or concealer remains a real challenge for many consumers. That is the finding of The Benchmarking Company in i...
Monday, April 13, 2026
Perfume in the age of Gen ZSubscribers only
During Paris Perfume Week 2026 (held in Paris from April 9 to 11), a panel discussion brought together Véronique Ferval, Global Director of Fragrance ...
Wednesday, March 25, 2026
What do Asian consumers want in 2026?Subscribers only
The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectation...
Tuesday, March 17, 2026
The customer experience: a strategic driver of value creationSubscribers only
Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in term...
Tuesday, March 10, 2026
War in the Middle East: the impact on consumersSubscribers only
How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how c...
Friday, March 6, 2026
The adoption of guided experiences for cosmetics purchasesSubscribers only
In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase ...
Thursday, February 26, 2026
Conquering Generation AlphaSubscribers only
Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit c...
Monday, February 16, 2026
Gen Z and sustainability: a desire held back by the budgetSubscribers only
The British Beauty Council, in partnership with UNiDAYS (a discount service for young people) and Sephora, surveyed British students to identify their...
Thursday, February 12, 2026
What are Gen Z's beauty priorities?Subscribers only
According to the forecasting firm WGSN, Generation Z represents nearly a quarter of the world’s population and is gradually entering its consumer matu...
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