Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Thursday, October 23, 2014

Beauty: new purchasing paths

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Career paths and purchasing experience are at the heart of the beauty trade, for skin care products, cosmetics and perfumes, how to identify useful po...

Tuesday, October 21, 2014

Consumption by use: a new weapon to retain consumers

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Viséo Conseil, a consulting firm in Customer Relationship Management, unveils its"Customer Services Observatory 2014", based on a survey conducted by ...

Wednesday, October 1, 2014

Online shopping behaviour of the French

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The FIA-NET Seal of Trust publishes the 1st edition of an annual barometer on"French people and online shopping". Developed from more than 3.4 million...

Friday, September 26, 2014

The French and their loyalty to brands

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In a highly competitive environment, all brands are subject to the same imperatives of seduction and, above all, sustainable customer loyalty.To evalu...

Monday, July 28, 2014

Beauty and well-being care: the annual calendar for French women

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Balinea.com, leader in the online reservation of beauty and wellness treatments, publishes a study on the seasonality of French women's habits and cus...

Thursday, June 26, 2014

How do consumers view cosmetic advertising?

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CosmeticOBS surveyed its Internet users from June 13 to 22 to collect their opinions and feelings about cosmetic advertising, and how they see and rec...

Tuesday, May 27, 2014

The online customer experience of beauty brands

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Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...

Wednesday, November 13, 2013

DIY cosmetics: is that a good idea?

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It is easy to find workshops to learn how to make your own products, or devices that encourage you to go home-made, including a recipe booklet, and po...

Monday, July 15, 2013

Women change their relationship with brands

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Socio-economic context, “social web” burst: after the “Portraits de Femmes” (“Women’s Portrayals”) study, by the Kantar Media agency, the European fem...

Friday, June 21, 2013

Women and their perfumes: a survey

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Performed by The Fragrance Foundation France, in partnership with the JournalDesFemmes.com, analysed by CCM Benchmark Institut, the "Mon Parfum et moi...

Wednesday, June 12, 2013

Slimness, a world full of contradictions

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After the results of a survey about the trends in slimness, performed by the French Observatoire Société et Consommation (ObSoCo) for the Centre d’Inf...

Monday, June 10, 2013

Women and their relationship with their bodies

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During its Beauty study, the French polling organization IFOP interviewed more than 8,000 women: this study was made in a mature market (France) and t...