Ecoresponsibility

Trends:Consumers

Deodorants: what consumers are really looking for

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumers

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Thursday, June 26, 2014

How do consumers view cosmetic advertising?

Subscribers only

CosmeticOBS surveyed its Internet users from June 13 to 22 to collect their opinions and feelings about cosmetic advertising, and how they see and rec...

Tuesday, May 27, 2014

The online customer experience of beauty brands

Subscribers only

Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...

Wednesday, November 13, 2013

DIY cosmetics: is that a good idea?

Subscribers only

It is easy to find workshops to learn how to make your own products, or devices that encourage you to go home-made, including a recipe booklet, and po...

Monday, July 15, 2013

Women change their relationship with brands

Subscribers only

Socio-economic context, “social web” burst: after the “Portraits de Femmes” (“Women’s Portrayals”) study, by the Kantar Media agency, the European fem...

Friday, June 21, 2013

Women and their perfumes: a survey

Subscribers only

Performed by The Fragrance Foundation France, in partnership with the JournalDesFemmes.com, analysed by CCM Benchmark Institut, the "Mon Parfum et moi...

Wednesday, June 12, 2013

Slimness, a world full of contradictions

Subscribers only

After the results of a survey about the trends in slimness, performed by the French Observatoire Société et Consommation (ObSoCo) for the Centre d’Inf...

Monday, June 10, 2013

Women and their relationship with their bodies

Subscribers only

During its Beauty study, the French polling organization IFOP interviewed more than 8,000 women: this study was made in a mature market (France) and t...

Thursday, January 17, 2013

The beauty secret of young men

Subscribers only

While "made for men" beauty products are now mainstream, latest research from Mintel reveals that online retailing is the ultimate shopping channel fo...

Wednesday, November 28, 2012

Perfume and infidelity: a link disclosed

Subscribers only

"Tell me which perfume you wear, I will tell you whether you are … unfaithful." This is the title of the survey, by AshleyMadison.com, an Internet pla...

Tuesday, October 16, 2012

The One Voice label, extremely popular with consumers

Subscribers only

More than a thousand of beauty and care products, of home-care products are One Voice labelled. Identifying the animal-, planet- and human beings-fri...

Tuesday, September 25, 2012

Men's Changing Beauty Habits

Subscribers only

As the beauty industry enters the pre-holiday season with timid expectations for the sales performance of the last quarter, all eyes are on those vibr...

Wednesday, May 30, 2012

Beauty on the Internet: the three main French retail brands, as seen by their female customers and prospects

Subscribers only

For the second edition of its survey of this sector, Observatoire Yuseo has asked again 600 on-line female buyers to test the websites of three French...