Ecoresponsibility

Trends:Consumers

Deodorants: what consumers are really looking for

Spate, an American beauty trends analysis firm, has published its study on deodorants. It is based on Google, TikTok and Instagram searches in the United States, compared over a one-year period.

E-commerce: changing demands from French consumers

How do the French decide what to buy online? This is the question posed by the Sofinscope barometer, an OpinionWay survey conducted for Sofinco.

Latin America: from the screen to the shop

Online sales of beauty products in Latin America have grown by an average of 25% per year over the last five years. This is the fastest rate in the world. However, simply having an online presence is no longer enough; brands need to be everywhere at once. This is the conclusion reached by Euromonitor in its latest market analysis.

Generation Alpha: AI is making its mark on the beauty journey

How does Generation Alpha (children born after 2010, now under the age of 16, ed.) discover beauty? This is the question addressed by the “Smart Beauty” report published by NIQ and Ulta Beauty. The finding is clear: this cohort combines artificial intelligence, personalisation and physical stores into a single journey.

How do consumers choose their perfume?

Discovering one’s signature scent is not something that happens solely in a perfume shop. This is the conclusion reached by Spate (an American consultancy specialising in beauty trend analysis) in its 2026 report on perfumes, based on an analysis of social media research data.

Monday, April 20, 2015

Organic cosmetics: how the consumer understands it

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What does the word organic mean to the consumer? What qualifiers does it imply to describe an organic cosmetic? And what affirmations seem right to hi...

Tuesday, March 10, 2015

Organic labels: consumer perceptions and expectations

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CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Visibility of the labels on packaging, perception of the...

Monday, February 16, 2015

Organic cosmetics: consumers’ expectations

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CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Labels, definition of ‘organic’, distribution channels, ...

Monday, December 15, 2014

Consumers still not ready for male make-up

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According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use mak...

Tuesday, December 9, 2014

Christmas gifts: women want beauty products!

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Glossybox, the leading subscription service specialising in beauty boxes, asked women about their Christmas desires during the holiday season. It cond...

Wednesday, November 19, 2014

Natural and organic cosmetics: what about the consumers' expectations?

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Recently a new research study was completed, highlighting what consumers expect from natural and organic cosmetics, what drives their purchasing decis...

Monday, November 17, 2014

Aesthetic interventions: the favourite anti-aging gestures of French women

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Promise publishes the first results of a study conducted on the behaviour of French women in terms of routine care and beauty. For aesthetic procedure...

Thursday, October 23, 2014

Beauty: new purchasing paths

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Career paths and purchasing experience are at the heart of the beauty trade, for skin care products, cosmetics and perfumes, how to identify useful po...

Tuesday, October 21, 2014

Consumption by use: a new weapon to retain consumers

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Viséo Conseil, a consulting firm in Customer Relationship Management, unveils its"Customer Services Observatory 2014", based on a survey conducted by ...

Wednesday, October 1, 2014

Online shopping behaviour of the French

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The FIA-NET Seal of Trust publishes the 1st edition of an annual barometer on"French people and online shopping". Developed from more than 3.4 million...

Friday, September 26, 2014

The French and their loyalty to brands

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In a highly competitive environment, all brands are subject to the same imperatives of seduction and, above all, sustainable customer loyalty.To evalu...

Monday, July 28, 2014

Beauty and well-being care: the annual calendar for French women

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Balinea.com, leader in the online reservation of beauty and wellness treatments, publishes a study on the seasonality of French women's habits and cus...