Ecoresponsibility

Trends:Consumers

What do Asian consumers want in 2026?

The market research firm WGSN has just released its report, “Asia Shopper Priorities 2026.” It identifies the trends that will reshape the expectations of Asian consumers.

The customer experience: a strategic driver of value creation

Each year, in its “Customer Experience Excellence” study, the audit and consulting firm KPMG provides an overview of the top-performing brands in terms of customer experience in France. The seventh edition highlights the structural shift in consumer expectations, particularly regarding the gap between perceived value and actual value.

War in the Middle East: the impact on consumers

How are American and European consumers reacting to the conflict in the Middle East? What strategies will they adopt in their daily choices, and how can brands position themselves to respond most effectively? In a recent article, the forecasting firm Mintel offers its analysis.

The adoption of guided experiences for cosmetics purchases

In the 2025 edition of its Beauty & Wellness Index, data analytics agency Revieve highlights a clear shift in how consumers discover and purchase beauty products today. Guided diagnostics and virtual trial experiences are no longer optional extras, but now form the backbone of cosmetics sales.

Conquering Generation Alpha

Born between 2010 and 2024, Generation Alpha is already estimated to be worth $255 billion in consumer spending. Although they don’t yet have credit cards, Alphas are already influencing the purchasing decisions of their Millennial parents. According to the WSL Strategic Retail agency, members of this cohort are far from being a simple extension of Gen Z. On the contrary, they are developing their...

Wednesday, June 12, 2013

Slimness, a world full of contradictions

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After the results of a survey about the trends in slimness, performed by the French Observatoire Société et Consommation (ObSoCo) for the Centre d’Inf...

Monday, June 10, 2013

Women and their relationship with their bodies

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During its Beauty study, the French polling organization IFOP interviewed more than 8,000 women: this study was made in a mature market (France) and t...

Thursday, January 17, 2013

The beauty secret of young men

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While "made for men" beauty products are now mainstream, latest research from Mintel reveals that online retailing is the ultimate shopping channel fo...

Wednesday, November 28, 2012

Perfume and infidelity: a link disclosed

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"Tell me which perfume you wear, I will tell you whether you are … unfaithful." This is the title of the survey, by AshleyMadison.com, an Internet pla...

Tuesday, October 16, 2012

The One Voice label, extremely popular with consumers

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More than a thousand of beauty and care products, of home-care products are One Voice labelled. Identifying the animal-, planet- and human beings-fri...

Tuesday, September 25, 2012

Men's Changing Beauty Habits

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As the beauty industry enters the pre-holiday season with timid expectations for the sales performance of the last quarter, all eyes are on those vibr...

Wednesday, May 30, 2012

Beauty on the Internet: the three main French retail brands, as seen by their female customers and prospects

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For the second edition of its survey of this sector, Observatoire Yuseo has asked again 600 on-line female buyers to test the websites of three French...

Tuesday, March 27, 2012

How consumers help in the development of new active ingredients

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A more aware consumer, more and more accustomed to read labels prior to buying, wanting to avoid some ingredients, though demanding of a higher effici...

Thursday, December 3, 2009

Do you know organic cosmetics?

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There's a lot of talk about the organic wave. In cosmetics, there is even talk of a promising trend, with some not hesitating to see in it the only fu...

Friday, October 16, 2009

How do you perceive your child's skin?

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Presented during the 9th Scientific and Technical Exchange Day organized by Cosmed (the cosmetics industry association), on October 9 in Montpellier, ...