Ecoresponsibility

Trends:Consumers

Generation Alpha: cosmetics from childhood onward

The trend research firm NielsenIQ has released its 2026 Gen Alpha Beauty Study, which focuses on the beauty product habits of preteens and teens. The first finding: interest in cosmetics is emerging at an increasingly early age.

Beauty after 40: embracing ageing rather than hiding it

A recent analysis carried out by Fresha, an AI-powered beauty and wellness booking platform, shows that an increasing number of women over 40 are seeking beauty advice specifically tailored to their needs and which takes into account how the skin changes with age, rather than automatically treating youthful skin as the reference point.

How are GLP-1-based treatments reshaping demand in the cosmetics sector?

The use of GLP-1, originally intended for weight management, is now influencing the way consumers view ageing, appearance and wellbeing. This is the finding set out by the trend consultancy Kline in its latest report.

Summer 2026: a review of American women’s beauty habits

Summer is drawing to a close. This is a good opportunity to take stock of American women’s beauty expectations for this season. The verdict from the market research agency The Benchmarking Company: consumers have prioritised a radiant, healthy complexion over a tan.

French people open to new beauty routines suggested by AI

According to a recent study by Criteo (an advertising retargeting company) on the health and beauty sector, Global Health & Beauty Pulse 2026, the French are keen to refresh their routines and are particularly open to discovering new brands.

Wednesday, November 18, 2015

Selfie generation: radiant lips and a flawless complexion

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The NPD Group, one of the world leaders in market research, looks at the impact of image culture on the French selective beauty market. Carried by the...

Wednesday, September 2, 2015

Controversial cosmetic ingredients: what consumers think

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In June 2015, CosmeticOBS-L'Observatoire des Cosmétiques conducted a survey of its web users on controversial cosmetic ingredients*. Which ones are be...

Wednesday, July 8, 2015

Distribution of new products: for which consumer and where?

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While social networks are becoming increasingly important in product discovery, they are used much more in Africa, the Middle East and Latin America t...

Wednesday, May 27, 2015

The French sun protection factor (UV) is 33.3

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With the return of summer, the challenges related to the harmful consequences of sunshine on the skin are once again raised. Does the Frenchman protec...

Monday, May 18, 2015

The French and personal hygiene products

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Shower gel, shampoo, liquid soap… on what criteria do the French choose their hygiene products? Are they aware of the reinsurance statements on the pa...

Monday, April 20, 2015

Organic cosmetics: how the consumer understands it

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What does the word organic mean to the consumer? What qualifiers does it imply to describe an organic cosmetic? And what affirmations seem right to hi...

Tuesday, March 10, 2015

Organic labels: consumer perceptions and expectations

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CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Visibility of the labels on packaging, perception of the...

Monday, February 16, 2015

Organic cosmetics: consumers’ expectations

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CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Labels, definition of ‘organic’, distribution channels, ...

Monday, December 15, 2014

Consumers still not ready for male make-up

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According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use mak...

Tuesday, December 9, 2014

Christmas gifts: women want beauty products!

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Glossybox, the leading subscription service specialising in beauty boxes, asked women about their Christmas desires during the holiday season. It cond...

Wednesday, November 19, 2014

Natural and organic cosmetics: what about the consumers' expectations?

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Recently a new research study was completed, highlighting what consumers expect from natural and organic cosmetics, what drives their purchasing decis...

Monday, November 17, 2014

Aesthetic interventions: the favourite anti-aging gestures of French women

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Promise publishes the first results of a study conducted on the behaviour of French women in terms of routine care and beauty. For aesthetic procedure...