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Covid
Post Covid-19: the challenges of the cosmetics industry
As the world begins to emerge from the crisis, what are the new codes of society? During a morning of conferences organized by the Franco-Japanese Exchange Committee on June 8, 2021, Audrey Roulin, beauty director of the trend agency Nelly Rodi, drew the contours of this post-pandemic society. She also gave keys to help cosmetics professionals to better understand consumers’ expectations.
Post Covid-19: cosmetics to heal the body... and the mind
The pandemic has highlighted the benefits of beauty products. They are not only useful for good hygiene, but play a major role in confidence, self-esteem and well-being. Mintel’s experts have selected, among the new cosmetic products, those that are most likely to take care of the citizens physically and mentally.
The artificial intelligence boom in the age of coronavirus
Telecommuting and confinement have largely encouraged consumers to pay more attention to the condition of their skin, at the expense of makeup. But with the closing of cosmetic stores, many people have been using artificial intelligence tools to analyze their skin for individual advice. Perfect Corp’s YouCam Makeup app just conducted a study that explores the surge in the use of skin care diagnost...
Covid 19: good results for online sales
According to the latest report published by the NPD forecasting agency, the online cosmetics business is doing well and the trend should continue over time. Specialized websites, beauty subscriptions/boxes and homemade skincare are achieving double digit growth in France.
E-commerce in times of Covid-19
Because of the sanitary crisis, the cosmetic professionals are forced to close their sales places punctually. Many consumers have naturally turned to the Internet to continue buying their beauty products. ESV Digital, a digital marketing agency, has conducted a study to understand the online retail landscape.
Monday, September 28, 2020
Post Covid-19 : the French and the environment
Before the coronavirus crisis began, the environmental issue was one of the most important topics for consumers. What about after six months of cohabi...
Monday, September 28, 2020
Lipstick at the time of the coronavirus
Has the coronavirus killed the lipstick?It is said to be almost dead since the wearing of the mask was made mandatory. Élodie Carpentier, founder of t...
Monday, September 21, 2020
When coronavirus annoys young brands
When you set up your own company, you anticipate a lot of things, you anticipate certain risks, but you don’t necessarily think that an international ...
Monday, September 21, 2020
Covid-19 : Hygiene products and DIY, top products for Aroma-Zone
Like all other actors in the beauty industry, Aroma-Zone has suffered from the coronavirus crisis. And the situation is unprecedented enough to draw l...
Monday, September 14, 2020
Consumers and the coronavirus
Because all consumers do not have the same buying habits, the trend consultancy Euromonitor has drawn up various portraits robots in order to better u...
Monday, September 14, 2020
Coronavirus: the new relationship between consumers and their stores
While the health crisis has not yet been contained, the stores have been welcoming the public for several months now. But do consumers feel comfortabl...
Monday, September 7, 2020
Covid-19 and the cosmetic industry: Veeva analysis
Economic and social impacts, change of habits… all sectors are upset by the Covid-19 crisis. Veeva, a specialist in innovative solutions for the cosme...
Monday, September 7, 2020
Communication at Covid time: L'Occitane's example
During the two months of containment due to the Covid-19 crisis, store openings were frozen in an unprecedented and rather brutal manner. How did the ...
Monday, August 31, 2020
The new contours of cosmetics drawn by the coronavirus
With the Covid-19 outbreak still unchecked, it is not clear what the world of tomorrow will look like. To try to help professionals in the cosmetics s...
Monday, August 31, 2020
Safe or contactless: packagings after Covid
The coronavirus crisis has exacerbated the fear of infection. As a result, human contact in stores is limited… which can be a slight concern for the c...
Monday, August 24, 2020
Prospects and post-Covid trends: Peclers' analysis
The first half of 2020 has been tumultuous with the coronavirus. For the beauty sector, the time is ripe for recovery in a still somewhat uncertain co...
Monday, August 24, 2020
Post-Covid: how to communicate and build customer loyalty
Since the beginning of the coronavirus crisis, addressing consumers has been a balancing act for cosmetic brands. In the face of urgency and anxiety, ...
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