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Trends:Covid

Post Covid-19: the challenges of the cosmetics industrySubscribers only

As the world begins to emerge from the crisis, what are the new codes of society? During a morning of conferences organized by the Franco-Japanese Exchange Committee on June 8, 2021, Audrey Roulin, beauty director of the trend agency Nelly Rodi, drew the contours of this post-pandemic society. She also gave keys to help cosmetics professionals to better understand consumers’ expectations.

Post Covid-19: cosmetics to heal the body... and the mindSubscribers only

The pandemic has highlighted the benefits of beauty products. They are not only useful for good hygiene, but play a major role in confidence, self-esteem and well-being. Mintel’s experts have selected, among the new cosmetic products, those that are most likely to take care of the citizens physically and mentally.

The artificial intelligence boom in the age of coronavirusSubscribers only

Telecommuting and confinement have largely encouraged consumers to pay more attention to the condition of their skin, at the expense of makeup. But with the closing of cosmetic stores, many people have been using artificial intelligence tools to analyze their skin for individual advice. Perfect Corp’s YouCam Makeup app just conducted a study that explores the surge in the use of skin care diagnost...

Covid 19: good results for online salesSubscribers only

According to the latest report published by the NPD forecasting agency, the online cosmetics business is doing well and the trend should continue over time. Specialized websites, beauty subscriptions/boxes and homemade skincare are achieving double digit growth in France.

E-commerce in times of Covid-19Subscribers only

Because of the sanitary crisis, the cosmetic professionals are forced to close their sales places punctually. Many consumers have naturally turned to the Internet to continue buying their beauty products. ESV Digital, a digital marketing agency, has conducted a study to understand the online retail landscape.
Wednesday, June 3, 2020
Deconfinement: let's all go to the hairdresser!Subscribers only
While France was at a standstill for two months and the opening of hairdressing salons was banned, the French had no choice but to see their hair grow...
Monday, May 25, 2020
Cosmetic tests in stores: new rules, new gesturesSubscribers only
With the new constraints imposed by the health crisis due to Covid-19, the testing of make-up and perfume products at the point of sale must be totall...
Wednesday, May 20, 2020
Post-Covid-19: will cosmetic events remain digital?Subscribers only
Product launches, regulatory congresses or trade shows dedicated to active ingredients (and others), there is no lack of opportunities to bring togeth...
Monday, May 18, 2020
How Covid-19 affects the demand for natural cosmetic ingredientsSubscribers only
According to Ecovia Intelligence (formerly known as Organic Monitor), a specialist research, consulting & training company that focuses on global ...
Monday, May 11, 2020
The stakes of deconfinement for the cosmetics industry as seen by Christophe Masson, CEO of Cosmetic ValleySubscribers only
On Monday 11 May, France begins its first day of deconfinement after two months of shutdown. While the time for recovery has come, the greatest cautio...
Monday, May 4, 2020
Covid-19: time to prepare for the comebackSubscribers only
The government has announced that from 11 May (if all the elements allow it), France will gradually deconflict. For cosmetic companies, this means the...
Thursday, April 16, 2020
Cosmetic solidarity in the era of the coronavirusSubscribers only
The Covid-19 epidemic highlighted a lack of resources in terms of masks and hydroalcoholic solutions, which are necessary for health care personnel (a...
Tuesday, April 14, 2020
Covid-19: Overview of the South Korean cosmetic marketSubscribers only
Like China, South Korea was hit hard by Covid-19. But unlike the Land of the Rising Sun, South Korea did not opt for population containment in order t...
Tuesday, April 14, 2020
Prestige beauty strongly affected by the Covid-19Subscribers only
According to a study by The NPD Group, the prestige beauty market has been heavily affected by the closure of stores in France. Few categories are res...
Wednesday, April 8, 2020
How are the French reacting to the health crisis?Subscribers only
Arriving without warning, the coronavirus hit France hard in mid-March 2020. The government has taken drastic measures to curb the crisis, such as con...
Monday, April 6, 2020
Covid-19: how the Chinese cosmetics industry will emerge from the crisisSubscribers only
As the coronavirus epidemic rages around the world, China is starting to come out of the water. It was the first country to be hit by Covid-19 and it ...
Monday, April 6, 2020
Can the corona virus be transmitted through cosmetics?Subscribers only
Consumers are currently wondering how they can protect themselves and their families from infection with the coronavirus. Among other things, there is...
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