This action plan, which was the subject of a consultation in the spring of 2026, is structured around six priorities (each comprising two key measures), from which 20 actions derive. Cosmetics are mentioned on several occasions.

The priorities

Priority 1: Working closely with the public by supporting local stakeholders to build healthier environments with regard to EDs
• Support local authorities in implementing measures such as “green prescriptions” to protect pregnant women and unborn children
• Promote eco-maternity units and best practices in early-years care settings, including nurseries

Priority 2: Train, inform and communicate to empower everyone to take action
• Guide consumer purchasing decisions by providing information on the presence of EDs in products, particularly through labelling (including on cosmetics)
• Raise public awareness by incorporating the issue of EDs into major national and international events (World Health Day, Science Festival, etc.)

Priority 3: Protecting and supporting the most exposed and vulnerable populations
• Inform patients about exposure to EDs, working in partnership with the National Health Service and during preventive health check-ups
• Roll out the PREVENIR platforms to address the environmental causes of infertility and pregnancy complications at an earlier stage

Priority …