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Trends:Market

Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channelsSubscribers only

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Tuesday, October 20, 2026
Trend for 2027: from product to systemSubscribers only
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are...
Tuesday, October 20, 2026
Organic cosmetics: consumer expectationsSubscribers only
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and...
Tuesday, October 13, 2026
Oral hygiene is adopting beauty standardsSubscribers only
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “Th...
Monday, October 12, 2026
When cosmetics bring people togetherSubscribers only
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Be...
Wednesday, October 7, 2026
Saudi Arabia: cosmetics are purchased through all channelsSubscribers only
When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depen...
Monday, October 5, 2026
Introduction to layeringSubscribers only
Layering, a method that involves applying skincare products in layers to maximise their effects, has become a staple in bathrooms. The practice origin...
Tuesday, September 29, 2026
Oral hygiene: a new frontier in longevitySubscribers only
Longevity has become a key theme in the marketing narratives of cosmetics brands. This new trend is benefiting certain product categories that have lo...
Friday, September 25, 2026
Longevity: it’s all about the evidence!Subscribers only
The concept of longevity is gaining ground in the cosmetics industry. As promises on this theme have multiplied, consumers have become more discerning...
Thursday, September 24, 2026
Cosmetics trends looking ahead to 2030Subscribers only
Revieve, a specialist in AI-powered skin diagnostic solutions, has published the second part of its “2030 Beauty Trends” report. The report identifies...
Tuesday, September 22, 2026
From protection to strengthening: the latest shift in cosmeticsSubscribers only
The trend research firm Mintel has published Beyond Protection, a report focusing on the future of skin protection. It cross-references online consume...
Monday, September 21, 2026
Consumption: pragmatism reigns supremeSubscribers only
The trend forecasting agency VML has published the tenth edition of its report, The Future Shopper. The study is based on a survey carried out between...
Wednesday, September 16, 2026
Key trends for 2027Subscribers only
The market research firm Euromonitor International sets out the trends shaping the beauty sector in 2026, which will continue to influence the sector ...
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