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Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Friday, May 22, 2026

Cosmetics trends: rising signals for 2026/2027

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Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Pers...

Wednesday, May 20, 2026

Beauty: which categories are gaining ground online in 2026?

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To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 202...

Wednesday, May 13, 2026

Celebrity brands: between worship and disillusionment

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Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly ...

Monday, May 11, 2026

Boots breaks down the top beauty trends of 2026

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Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends fo...

Tuesday, April 28, 2026

What are the most inclusive beauty brands in 2026?

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For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to c...

Monday, April 27, 2026

Organic hygiene and beauty: the 2026 barometer

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The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly farin...

Friday, April 24, 2026

15- to 25-year-olds and their changing consumption habits

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How do young people discover products (particularly cosmetics)? Where do they look for information? And how much do they rely on artificial intelligen...

Tuesday, April 21, 2026

Inclusivity: a driver of growth for the cosmetics industry

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Inclusivity is no longer just a selling point. It is a must for product development. That was the message delivered by Sunanda Desai, Vice President a...

Friday, April 17, 2026

When beauty can be felt

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A cosmetic product’s effectiveness is great. But if it also delivers an unforgettable experience, that’s even better. That, in essence, is the message...

Monday, April 13, 2026

What TikTok Shop reveals about beauty trends in 2026

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The e-commerce analytics platform Charm.io has released its annual report on beauty trends from TikTok Shop. Drawing on actual sales data generated by...

Wednesday, April 8, 2026

Cosmoprof Bologna 2026 in 5 trends

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For its latest edition, Cosmoprof Worldwide Bologna presented its CosmoTrends report, developed in collaboration with the trend forecasting agency Bea...

Friday, April 3, 2026

Is the beauty and personal care section in supermarkets really holding up?

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On March 13, 2026, at the Beauty Business event organized by CEW France, Emily Mayer, Director of Business Insights at Circana, presented a review of ...