The beauty industry is undergoing a major transformation. This is revealed in the Beauty Perspectives study conducted by Ifop for Stratégies, which surveyed 202 professionals in the sector (senior management, marketing, digital, and specialized agencies).
The survey was conducted online from May 15 to June 6, 2025, during the first edition of the Grand Prix Stratégies de la Beauté.
An industry in transition
When asked about their perception of the sector, 49% of respondents believe that beauty is going through a period of transition or rationalization, 37% say it is in a phase of acceleration, and 14% say it is being called into question. As for the three- to five-year outlook, 54% say they are “somewhat optimistic”, 33% “very optimistic”, 12% mixed, and only 1% pessimistic.
“Beauty professionals remain optimistic about the future, but without excessive confidence,” emphasizes Ifop.
Growth areas: focus on Asia and the Middle East
The markets considered most promising are the Middle East (57%), India (46%), Southeast Asia (44%), and China (37%). Africa (22%) and Latin America (23%) are also attracting interest. Western Europe (19%) and North America (23%) appear to be lagging behind.
Dynamic brands and promising categories
Professionals cite emerging international companies from dynamic regions such as Korea and the Middle East (57%) as the most promising, followed by beauty brands that combine health and wellness (49%). Niche, specialized (skin barrier, anti-acne), …
