In forecasting, there are undercurrents and seasonal trends. Trendalytics is already looking ahead to 2026. In a recent article, the company points to three key macro-trends that are likely to shape tomorrow’s beauty.
Trends for 2026 include the expectations of Gen Z, a return to skincare basics and a taste for beauty rituals from around the world.
Not Your Mother’s
Generation Z is imposing its own codes. Committed, curious and creative, they expect brands to reflect their values, without sacrificing pleasure and personal expression. While they keep a close eye on formulations, they also want to have fun with fun and unexpected products.
“This is a generation that wants to both protect and assert itself,” observes Trendalytics. “As a result, products for creating glittery freckles, colorful mascaras and festival-inspired looks are exploding.”
Solid Foundation
By 2026, face, body and hair care will be the mainstays of our products, well ahead of make-up and perfume. The logic is clear: healthy skin, a balanced scalp and a good routine form an indispensable foundation.
“Consumers know that without a solid foundation, no results can be achieved,” notes Trendalytics. “This need is expressed in the rise of simple but effective rituals.”
Global Lens
Inspiration knows no borders. In 2026, efficiency is everything, no matter where it comes from. The general public is broadening its horizons, drawing inspiration from beauty rituals the world …
