Born into an entrepreneurial family where risk-taking is commonplace, Juliette Levy wasn’t afraid to take the plunge into the oh-so-saturated world of beauty. She quickly identified a need: to make clean, minimalist cosmetics more accessible.

She set up her own brand, banking on an omnichannel strategy. “Contrary to what people were saying at the time, I was convinced that physical distribution was not dead. From the outset, it was essential for me to have stores as well as an e-shop.”

In boutiques (and on the Internet), Oh My Cream unveils an exclusive and confidential selection, hard to find in the competition.

Another of the brand’s strong points? The quality of its advice. “At Oh My Cream, all our staff are trained to give customers the best possible advice. We don’t commission our teams on sales figures. The aim is to offer the best possible experience and respond efficiently to needs.”

In 2017, Oh My Cream launched its own brand. This step is a turning point in the company’s history. The products quickly became the brand’s number one sellers. “We developed a range that resembles our original DNA: simple, transparent and caring. As a result, our customers are very happy with them.”

Exploring new territories

The key to success is also knowing how to reinvent oneself. Juliette Levy explains that her brand’s vocation is to satisfy women on every level. As a result, Oh My Cream is exploring new horizons. A few months ago, the brand opened a “sexual wellness” area and also sells food supplements. “In the ‘sexual wellness’ section, we offer a number of vulva treatments and a selection of intimate toys. As a first step, we tested the concept on our e-shop and in one of our flagships to gauge customer response. As an anecdote, we sold a sex toy in person… and we were out of stock on the Internet!”

Breaking company codes

While Oh My Cream offers a polished experience to its consumers and invests in new beauty concepts, the company also stands out for its CSR policy, particularly on the issue of maternity.

Juliette Levy, mother of two little boys, confides that she has changed her internal management on the subject. “When you’re a mother, you become (contrary to what many people think) a bulldozer of efficiency. But to successfully combine professional and personal life, it’s imperative to be flexible. I’ve learned this by going through it myself. You can’t do everything in one day. So if one of my colleagues wants to pick up her children at 4.30pm, or needs to go to the pediatrician, it’s not an issue. Everyone can manage their own time, their own schedule and their own imperatives.”

Resolutely modern, Oh My Cream embodies uninhibited beauty. And the recipe seems to be working, since in the space of ten years, the brand has opened 28 points of sale (in France and abroad), listed nearly 1,500 products and is forecasting 20% growth by 2023. All in all, the brand has all the makings of a great one.