Sunscreen is no longer a product that people buy occasionally in the summer. According to Charm.IO, which analyzes the performance of DTC (Direct to Consumer) brands and sales on TikTok Shop, sunscreen has become part of a daily routine, combining skincare and makeup.
In a recent report, Charm.IO listed the brands most popular with Americans for their sunscreen products.
Here are the leaders in the category:
• Caudalie
• Paula’s Choice
• Dermalogica
• Supergoop
• Neutrogena
• Coco & Eve
• DRMTLGY
• Naturium
• Sun Bum
• Shiseido
• EltaMD
• Colorescience
• Kosas
• Skin Cupid
• Hawaiian Tropic
Sun protection, the new pillar of beauty routines
From niche to mainstream, sun protection is becoming an essential category. TikTok sales figures and the rise of cosmetic brands confirm that SPF is no longer a “plus”, but a daily ritual just like serum or moisturizer.
“Observing the trajectory of sunscreen leaders gives us a glimpse into the future direction of the entire industry,” concludes Charm.IO.
