Charm.io (an e-commerce analytics platform) has released its report on beauty trends driven by TikTok Shop. It identifies the search terms that generated the highest revenue on the platform.
The data covers sales of beauty and skincare products made through TikTok Shop in the United States between February 2025 and January 2026.
Korean cosmetics dominate sales
The hashtag #KoreanSkincare tops the list with $91.1 million in revenue generated from 4.4 billion views. The hashtag #KBeauty rounds out this segment with $34.2 million in sales. “Korean beauty alone thus dominates the top of the rankings,” notes Charm.io.
Hair care and anti-aging products are on the rise
Hair care has emerged as a category with strong purchase intent. The hashtag #HairGrowth generates $28.1 million in revenue for 2.1 billion views. Consumers are seeking concrete solutions for hair loss, thinning hair, and scalp health.
The hashtag #AntiAging generates $24.8 million. “The conversation has shifted: it’s no longer about fighting aging but about preventing it and maintaining long-term skin health.”
Acne and hyperpigmentation are driving online engagement
The hashtags #Acne ($20.2 million) and #Hyperpigmentation ($19 million) confirm that concerns about skin tone remain very much in the spotlight.
