In its latest report, the forecasting firm Euromonitor International identifies several major topics to watch in the short term, which affect all industries and will have an impact on the beauty sector. The challenge: anticipating and adapting to remain competitive in a rapidly changing environment.
“The ability to anticipate and integrate emerging trends has never been more crucial,” Euromonitor emphasizes.
Aging better and healthier
With global life expectancy set to increase by nearly five years between 2022 and 2050, the priority now is to bridge the gap between lifespan and healthy lifespan.
51% of professionals surveyed say their companies plan to target new consumer segments in the next five years.
Household spending on health goods and services is expected to grow by $6.7 billion by 2040, twice as much as in the previous 15 years.
“The intersections between psychological well-being and physical health are paving the way for ingredient diversification and new opportunities in cosmetics and nutricosmetics,” notes Euromonitor.
Consuming for oneself and for the planet
Consumers are seeking greater control over the impact of their purchases on their health and the environment.
“Brands that can provide clarity and evidence will gain credibility, price and loyalty,” says Euromonitor.
Artificial intelligence: towards more personalized commerce
Generative artificial intelligence is transforming the online experience. More than half of professionals plan to invest in this technology within the next five years. “Artificial intelligence offers the ability to deliver personalized experiences …
