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Trends:Market

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experienceSubscribers only

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in CanadaSubscribers only

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
Monday, February 20, 2023
Cosmetic trends that animate the FrenchSubscribers only
Faire, the marketplace that connects merchants and independent brands, has taken an interest in the consumption habits of the French. To better unders...
Wednesday, February 15, 2023
Clean beauty : yes, but what else ?Subscribers only
Many cosmetic products claim to be clean. But what does this mean for consumers? The Benchmarking Company surveyed a panel of American women to better...
Wednesday, February 15, 2023
The most important consumer trends of 2023Subscribers only
The world is changing, the crises are growing and so is the behavior of the citizens of this planet. To better understand the expectations of the gene...
Wednesday, February 15, 2023
The future of perfume in three trendsSubscribers only
Like all other cosmetics segments, perfume is evolving and reinventing itself with new uses. WGSN, a forecasting firm, has identified three trends tha...
Tuesday, February 14, 2023
New record in exports for the cosmetics sector in 2022Subscribers only
Despite an unfavourable context, and after a very good year in 2021, the French cosmetics industry shows even better performances: the sector records ...
Tuesday, February 14, 2023
Canada: prestige beauty performsSubscribers only
In line with the U.S. sales trends, the prestige beauty industry in Canada ended 2022 as one of Canada’s top-performing industries, according to The N...
Wednesday, February 8, 2023
Cosmetic packaging: what trends for 2023?Subscribers only
Tightening regulatory framework, consumer pressure, climate crisis… so many factors weighing on the packaging sector. What challenges await the packag...
Wednesday, February 1, 2023
The future of beauty according to Wunderman ThompsonSubscribers only
What will be the cosmetics of tomorrow? As every year, the Wunderman Thompson forecasting firm has just published its 2023 report. Among the 100 trend...
Wednesday, February 1, 2023
Gen Z or the big disruptionSubscribers only
The 18-24 year olds are the ones who make the rain and the sun shine. Resolutely different from their elders, they have their own way of understanding...
Wednesday, February 1, 2023
Do influencers really influence?Subscribers only
More and more brands are using social network stars to promote their products. But are these people really credible to their audiences? The YouGov pol...
Wednesday, January 25, 2023
Use of red algae and respect for microbiota: two promising trends according to WGSNSubscribers only
The forecasting firm has published its latest general trend book for the year 2023. As far as the beauty sector is concerned, two trends seem to stand...
Monday, January 16, 2023
FEBEA calls for regulation of super-promotions on personal care productsSubscribers only
In a press release dated 10 January 2023, the French Federation of Beauty Companies (FEBEA), which gathers manufacturers of cosmetic products, 82% of ...
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