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Trends:Market

Trend for 2027: from product to systemSubscribers only

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectationsSubscribers only

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standardsSubscribers only

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people togetherSubscribers only

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channelsSubscribers only

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Wednesday, October 11, 2023
Mintel (already) gives its three beauty predictions for 2024Subscribers only
The end of the year is approaching, and as usual, forecasting firms are revealing the trends that are likely to prevail in the short term. Mintel open...
Wednesday, October 11, 2023
Towards the end of the age diktat?Subscribers only
What if the cult of eternal youth was coming to an end in the skincare world? This is the idea put forward by the trend agency Beautystreams in its ma...
Wednesday, October 4, 2023
Cosmetics: French women's consumption habitsSubscribers only
Supermarkets, parapharmacies, the Internet, selective circuits… there are many cosmetics distribution channels, but which ones appeal most to French w...
Tuesday, October 3, 2023
Where does responsible influence stand?Subscribers only
Before the June 9, 2023 law aimed at regulating commercial influence and combating influencer abuses and scams is passed, ARPP has put together a best...
Wednesday, September 27, 2023
Oh My Cream: a new kind of beauty
Who hasn’t heard of Oh My Cream (OMC)? In the space of ten years, the concept store founded by Juliette Levy has carved out the lion’s share of the Fr...
Wednesday, September 27, 2023
Patch madness !Subscribers only
Need a boost of hydration, to brighten your eyes or neutralize imperfections? Patches offer a solution to every beauty problem. This segment of the co...
Tuesday, September 19, 2023
The future of fragrance according to MintelSubscribers only
Like the skincare market, the perfume sector is impacted by inflation and the general public’s loss of purchasing power. In a recent article, forecast...
Tuesday, September 19, 2023
Trends: what's buzzing on TikTok?Subscribers only
For several months now, the social network (sometimes under fire from critics) has been seen by foresight professionals as the cradle of emerging tren...
Tuesday, September 12, 2023
Beauty: powerful ally against diseaseSubscribers only
“Beauty is not futile, it helps people live better with illness”… such is the motto of CEW France. The association was the first to support the idea t...
Wednesday, September 6, 2023
Who are the most powerful French DVNBs?Subscribers only
In marketing jargon, DNVB stands for Digital Native Vertical Brand. These are brands that have been digitalized since their creation. Initially on the...
Wednesday, July 19, 2023
When beauty industry redefines its limitsSubscribers only
To meet the needs of increasingly demanding consumers, the cosmetics industry is rethinking its codes and exploring hitherto uncharted territory. To e...
Tuesday, July 18, 2023
Hot trends at Cosmoprof Las Vegas 2023Subscribers only
Traditionally, at each edition of Cosmoprof, the Beautystreams forecasting agency examines the products presented by exhibitors in order to highlight ...
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