Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Wednesday, February 1, 2023

Gen Z or the big disruption

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The 18-24 year olds are the ones who make the rain and the sun shine. Resolutely different from their elders, they have their own way of understanding...

Wednesday, February 1, 2023

Do influencers really influence?

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More and more brands are using social network stars to promote their products. But are these people really credible to their audiences? The YouGov pol...

Wednesday, January 25, 2023

Use of red algae and respect for microbiota: two promising trends according to WGSN

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The forecasting firm has published its latest general trend book for the year 2023. As far as the beauty sector is concerned, two trends seem to stand...

Monday, January 16, 2023

FEBEA calls for regulation of super-promotions on personal care products

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In a press release dated 10 January 2023, the French Federation of Beauty Companies (FEBEA), which gathers manufacturers of cosmetic products, 82% of ...

Tuesday, January 10, 2023

11 shades of the Chinese cosmetics market

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Which major beauty trends have marked China in 2022 and are likely to continue in 2023? Mintel, a forecasting firm, has reviewed the 11 most important...

Wednesday, January 4, 2023

Unstructured haircuts and short manicures: the 2023 predictions from Pinterest Predicts

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Pinterest is a great tool for anyone looking for inspiration. For the past few years, the social network has published (at the end of the year) a note...

Wednesday, January 4, 2023

How is the luxury sector doing?

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For the past 13 years, IFOP has been associated with the Grand Prix Stratégies du Luxe (organized by the eponymous media) by producing the “Luxury Tre...

Wednesday, January 4, 2023

Three trends for the makeup industry in 2023

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Euromonitor, a forecasting firm, surveyed a panel of consumers to learn more about their expectations in terms of services and products in different i...

Wednesday, December 21, 2022

What are the hottest brands of 2022?

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A brand’s popularity is no longer measured only by the volume of products it sells. Since the advent of social networks, all beauty professionals work...

Wednesday, December 14, 2022

The evolution of anti-aging claims over time

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Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...

Wednesday, December 14, 2022

How to improve the shopping experience?

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E-commerce or stores, each channel has its followers… but that doesn’t necessarily mean everything is perfect. Retail Tech has sought to find out what...

Wednesday, December 14, 2022

Inflation: which cosmetics would consumers give up?

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While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...