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Trends:Market

Scalapay analyses the latest beauty trendsSubscribers only

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routineSubscribers only

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the futureSubscribers only

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experienceSubscribers only

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in CanadaSubscribers only

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.
Tuesday, September 27, 2022
Physical distribution: what attracts young people?Subscribers only
What are the factors that drive 18-30 year olds to enter or not enter a store? To answer this question, the OpinionWay polling institute conducted a s...
Monday, September 26, 2022
Skin and menopause: the effectsSubscribers only
This major hormonal change usually occurs around the age of 50. Far from being without effects, it can even be difficult to live with for some people....
Wednesday, September 14, 2022
The era of "conscious" beauty by 2023Subscribers only
According to Fashion Snoops, a forecasting agency, the cosmetics industry will be placed under the sign of awareness and responsibility for the year 2...
Wednesday, September 14, 2022
Advertising: how to appeal to Generation Z?Subscribers only
Since the advent of the Internet, information is everywhere. According to YPulse, an agency specializing in deciphering trends related to younger gene...
Wednesday, September 7, 2022
Cosmetic trends: the five new trends to come in 2023, according to WGSNSubscribers only
As the year 2022 enters its final quarter, futurists are already looking ahead. This is the case of the trend firm WGSN which has just published its “...
Wednesday, August 24, 2022
The influence of societal factors on cosmetic trends, according to MintelSubscribers only
Technological advances, sustainability, gender identity… these are all themes that are part of consumers’ daily lives. According to Mintel, a forecast...
Wednesday, August 24, 2022
"Clean beauty": state of the market in the United StatesSubscribers only
At a time when consumers are more and more concerned about the fate of the planet, “clean-formula” cosmetics continue to seduce. The consulting firm K...
Tuesday, August 23, 2022
What do the French think of marketplaces?Subscribers only
Electronic marketplaces are becoming more and more common. On these spaces, you can find everything (including beauty products) and the sellers have d...
Tuesday, August 23, 2022
The beauty area of Galeries Lafayette gets a makeoverSubscribers only
Beauty (in all its forms) is taking up residence at Galeries Lafayette in Paris. Soberly named “la Wellness Galerie”, this new 3000 m2 space (located ...
Monday, August 1, 2022
State of the prestige beauty market in ChinaSubscribers only
According to The NPD Group, skin care (67% of total e-commerce sales of prestige beauty products in China) remains the fastest growing cosmetic catego...
Tuesday, July 26, 2022
High-end sun products: strong sales growthSubscribers only
According to The NPD Group, sales of premium suncare products in France have increased by 63% in the first five months of 2022 (January to end of May)...
Wednesday, July 20, 2022
Cosmotrends 2022: what's hot in Las VegasSubscribers only
The Cosmoprof show is one of the key events in the industry. After Bologna, the event moved to Las Vegas from July 11 to 13, 2022. And as usual, Beaut...
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