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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Wednesday, July 20, 2022

The importance of the smile among the French

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A bright smile is not only a sign of good oral health, it is also an element that contributes to well-being and self-confidence. The Colgate brand has...

Wednesday, July 13, 2022

Generations Z and Y face beauty

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In cosmetics, trends evolve rapidly and differ according to age groups. Adot, the marketing subsidiary of e-commerce player Veepee, has chosen to focu...

Wednesday, July 13, 2022

Sun protection: Gen Z needs to review its approach

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Every year, dermatologists warn about the dangers of the sun and the need to protect oneself from it. The American Academy of Dermatology (AAD) has ju...

Wednesday, July 13, 2022

The evolution of the beauty industry in the next 5 years, according to Mintel

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According to global market intelligence firm Mintel, the Covid-19 pandemic has changed consumers’ way of life, and the importance of ethics and the ch...

Wednesday, July 13, 2022

New cosmetic trends

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Health, climate or economic crisis, some events have recently disrupted the daily life of many citizens around the world. On the occasion of the Pharm...

Wednesday, July 6, 2022

The return of growth for beauty products in China

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According to Euromonitor International’s latest research, following the negative impact of home seclusion and strict lockdown measures in China, beaut...

Wednesday, July 6, 2022

Perfume: Chinese consumer typologies

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Perfume is an everyday gesture for many people and it says a lot about their personality. During the Tous au Parfum conference day organized by the In...

Wednesday, July 6, 2022

Cosmetic exports: on the way to Nigeria

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With sales of beauty products estimated at 1.8 billion euros, this area has the second most powerful cosmetics market on the continent (behind South A...

Tuesday, July 5, 2022

Makeup and skin care: what American women want

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In cosmetics, consumers’ expectations are changing very quickly. That’s why the beauty consulting agency, The Benchmark Company, decided to conduct a ...

Tuesday, July 5, 2022

Kantar BrandZ ranking: which are the most valuable brands in the world?

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Kantar, a trend research firm, has just unveiled its 2022 edition of the BrandZ ranking. This evaluation aims to highlight the most valuable manufactu...

Thursday, June 23, 2022

The ABC's of cosmetic exports to Turkey

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Business’ Team France Export supports French manufacturers in their internationalization projects. And to help cosmetic brands refine their export str...

Wednesday, June 22, 2022

Has the era of male beauty begun?

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Long shunned by these men, cosmetics are now making their way into their daily lives. At least that’s what the online skincare booking platform Treatw...