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Trends:Market

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Retail in the age of the experience

To mark CEW France’s Beauty Day 2026, a round-table discussion brought together Catherine Spindler (President of Sephora for Europe and the Middle East) and Hubert de Malherbe (Director of the design agency Malherbe Paris) to address a single question: what will the shop of the future look like in ten years’ time? Their answers both centre on experience and emotion.

K-beauty is making its mark in Canada

Korean cosmetics are establishing a firm foothold in Canada. According to data from the market research firm NielsenIQ, sales reached $164 million in 2025. This is 57% higher than in 2024.

Tuesday, March 31, 2026

Is the pharmacy the beauty destination of the future?

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On March 13, 2026, at the Beauty Business event organized by CEW France, Nicolas Grélaud, CEO of OpenHealth, provided an overview of the pharmacy sect...

Monday, March 30, 2026

When sunscreen gets a makeover

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Based on data from online research and social media, the trend forecasting agency Spate highlights a shift in the solar care market. This category of ...

Tuesday, March 24, 2026

The cosmetics market in the face of change

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At the Rencontres Ingrecos event held in Paris on March 17, 2025, Jean-Marc Giroux, President of Cosmed, presented an overview of the current state of...

Friday, March 20, 2026

What is the current state of the prestige beauty market in France?

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On March 13, 2026, CEW France held its Beauty Business event. Mathilde Lion, Executive Director of Global Client Development at Circana, presented the...

Monday, March 16, 2026

How is the beauty industry doing?

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At the Beauty Business event organized by CEW France on March 13, 2026, at the Salons Hoche in Paris, Claire Marty, Vice President of Beauty at Nielse...

Monday, March 9, 2026

The Age of Flow: a new paradigm in cosmetics

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In its first white paper of 2026, the forecasting firm Cosmetics Inspiration & Creation (Cosmetics IC) analyzes the societal changes and emerging ...

Thursday, February 26, 2026

The most popular cosmetic brands on Instagram

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Instagram is a key driver for beauty brands’ influencer strategies. In its latest report, Kolsquare (an influencer marketing agency) analyzes the perf...

Wednesday, February 25, 2026

Beauty 2026: signs to watch out for

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Based on data collected continuously from American consumers, CivicScience (a company specializing in real-time opinion analysis) has identified sever...

Thursday, February 19, 2026

New challenges in the beauty market

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In its latest report, the Nielsen IQ forecasting agency estimates that the cosmetics sector is approaching 2026 with its usual resilience, but also wi...

Friday, February 13, 2026

Luxury in many forms

During Paris Packaging Week 2026, Rémy Oudghiri, CEO of Sociovision (Ifop Group), presented the results of an international study conducted in June 20...

Tuesday, February 10, 2026

2026 distribution: what's changing in the shopping experience

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In its report The Future 100 (2026 edition), VML highlights the trends that are reshaping retail. Consumers are seeking more enjoyment in their daily ...

Tuesday, February 3, 2026

What do French consumers expect from their stores in 2026?

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French consumers’ expectations regarding retail remain marked by economic uncertainty. According to an OpinionWay study conducted for La Retail Tech, ...