Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Wednesday, June 10, 2026

Lip care: the skinification trend is taking off

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The Ordinary and WGSN (a trend forecasting agency) have published a white paper on the future of lip care. Their finding: the category is catching up ...

Friday, June 5, 2026

Cosmetics at the heart of tomorrow's luxury industry

On June 3rd, 2026, the CEW hosted its Beauty Day in Paris. Among the speakers, Éric Briones, CEO of Le Journal du Luxe, explained that the luxury indu...

Friday, May 29, 2026

TikTok Shop: a barometer of beauty trends in the United States

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Charm.io (an e-commerce analytics platform) has released its report on beauty trends driven by TikTok Shop. It identifies the search terms that genera...

Tuesday, May 26, 2026

India, new beauty destination

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NielsenIQ has released its report, “India’s Beauty Moment”, which examines the growth and evolution of the Indian beauty market through 2026. The key ...

Friday, May 22, 2026

Cosmetics trends: rising signals for 2026/2027

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Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Pers...

Wednesday, May 20, 2026

Beauty: which categories are gaining ground online in 2026?

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To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 202...

Wednesday, May 13, 2026

Celebrity brands: between worship and disillusionment

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Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly ...

Monday, May 11, 2026

Boots breaks down the top beauty trends of 2026

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Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends fo...

Tuesday, April 28, 2026

What are the most inclusive beauty brands in 2026?

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For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to c...

Monday, April 27, 2026

Organic hygiene and beauty: the 2026 barometer

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly farin...

Friday, April 24, 2026

15- to 25-year-olds and their changing consumption habits

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How do young people discover products (particularly cosmetics)? Where do they look for information? And how much do they rely on artificial intelligen...

Tuesday, April 21, 2026

Inclusivity: a driver of growth for the cosmetics industry

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Inclusivity is no longer just a selling point. It is a must for product development. That was the message delivered by Sunanda Desai, Vice President a...