Ecoresponsibility

Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Wednesday, July 21, 2021

Arcade Beauty launches its first eco-refill in PE

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In cosmetics, the era of disposable packaging is over. Most brands are starting to offer refill systems. The Arcade Beauty group has just produced its...

Monday, July 12, 2021

Firmenich joins the UEBT

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Firmenich, which specializes in perfumes, has become a member of the Union for Ethical BioTrade (UEBT), which promotes ethical and sustainable sourcin...

Wednesday, July 7, 2021

Seppic partners with UEBT for more sustainable cosmetic sourcing

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Seppic, a member of the UEBT (Union for Ethical BioTrade) since 2008, has decided to go further in its eco-responsible commitment. The group, through ...

Tuesday, June 29, 2021

Arcade Beauty joins the Convention des Entreprises pour le Climat (CEC)

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Arcade Beauty, a French cosmetics sampling specialist, has announced that it is joining the Corporate Climate Convention. The CEC has recruited 150 co...

Tuesday, June 29, 2021

Unilever kicks into high gear on refill

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After successful trials in Mexico and Australia, Unilever is converting UK consumers to the in-store refill system. An eco-responsible alternative tha...

Wednesday, June 23, 2021

Léa Nature is heading for bulk sales

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All cosmetics professionals are making the transition to bulk sales. This is the case of the Léa Nature group, which is experimenting with a shower ge...

Wednesday, June 16, 2021

Dove starts forest restoration

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Unilever’s flagship brand has just announced an 8.5 million euro forest restoration project. Dove, in partnership with the NGO Conservation Internatio...

Wednesday, June 9, 2021

Clear Formula: the new service from Beautylitic

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Beautylitic, the BtoB SaaS platform for cosmetics analysis and data analytics, is launching Clear Formula, a service specifically designed for e-comme...

Wednesday, June 2, 2021

United States: the mask market is booming

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Government restrictions on Covid-19 are easing in the United States. Soon, wearing a mask outdoors will no longer be mandatory. Will this return to a ...

Tuesday, June 1, 2021

Brand Footprint ranking: cosmetic brands stand out!

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For the ninth year in a row, Kantar is conducting the Brand Footprint study to track the performance of major consumer brands across all sectors on an...

Wednesday, May 19, 2021

DNA & Cosmetics: a consortium for the traceability of natural resources

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Eight players in the cosmetics industry have come together to form “DNA & Cosmetics”, a consortium whose objective is to guarantee the best possib...

Tuesday, May 11, 2021

China: a cosmetics market driven by hair products

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Whether you have three hairs on the rock or a head of hair like Princess Rapunzel, hair is of utmost importance. As a report from trend agency Mintel ...