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Trend for 2027: from product to system
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.
Organic cosmetics: consumer expectations
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...
Oral hygiene is adopting beauty standards
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.
When cosmetics bring people together
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Saudi Arabia: cosmetics are purchased through all channels
When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.
Tuesday, February 8, 2022
Frizzy hair: Dove tackles hair discrimination
After fighting for the representation of all bodies and against the diktat of social networks, Dove stands up against the bullying that black women an...
Thursday, February 3, 2022
Cosmetic exports: understanding the United Arab Emirates
The United Arab Emirates is home to more than ten million citizens. The GDP per capita (€39,180) is high and the cosmetics market is dynamic (value re...
Tuesday, February 1, 2022
How is social selling doing in France?
Platforms like Instagram or Tik Tok now allow consumers to directly purchase products that are promoted by influencers, including cosmetics. This new ...
Thursday, January 27, 2022
Export: how to sell cosmetics in South Africa
The South African cosmetics market is the most powerful on the continent (value estimated at 3 billion euros in 2020). Dynamic, it can represent good ...
Wednesday, January 26, 2022
Trends: Euromonitor predictions for 2022
For Euromonitor, a forecasting firm, it’s the same ritual every year. During the month of January, the agency unveils the trends it believes will emer...
Tuesday, January 25, 2022
Cosmétagora 2022 winners
The Cosmétagora trade show was held in Paris on January 11 and 12, 2022. As every year, all ingredient suppliers gathered to showcase their cosmetic a...
Wednesday, January 19, 2022
Silver generation: what do women want?
Women over 50 are (generally) not well represented in the world of cosmetics. And yet, they are consumers like any others, who are looking for skincar...
Wednesday, January 19, 2022
Cosmetic exports in Brazil
For beauty professionals, Brazil is a country of interest. There, the cosmetics sector is very dynamic and ranks fourth among the most important marke...
Wednesday, January 12, 2022
Cosmetic exports: how to deal with Germany
On a European scale, Germany is the country with the most dynamic beauty sector with its 15.049 billion euros recorded in 2020. It is a mature market ...
Wednesday, January 12, 2022
Inclusive cosmetics: Mintel's top
People with disabilities are the great forgotten in the beauty sector. However, more and more brands are starting to design cosmetics for this audienc...
Wednesday, January 5, 2022
Cosmetic exports: the spanish case
Spain is one of the leading countries in the cosmetics and perfumery sector (5th place in Europe, 13th place worldwide). The beauty market is dynamic ...
Tuesday, January 4, 2022
The 2022 trends according to Instagram
With 1.386 billion monthly active users and 500 million daily active users worldwide, Instagram is one of the most popular social networks. The platfo...
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