Ecoresponsibility

Trends:Market

Trend for 2027: from product to system

Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five sectors, including beauty and wellbeing.

Organic cosmetics: consumer expectations

Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...

Oral hygiene is adopting beauty standards

Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.

When cosmetics bring people together

For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.

Saudi Arabia: cosmetics are purchased through all channels

When buying beauty products, Saudi consumers no longer have to choose between online and in-store shopping. They switch between the two channels depending on what they are looking for, without any particular loyalty to one sales channel over another. Their main aim is to be sure of their choice before making a purchase. This is revealed in Beauty Decoded, the latest study by Nielsen IQ.

Monday, February 2, 2015

Seoul, the new Beauty Capital

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South Korea is now more than ever the centre of attention in the world of cosmetics. As its cosmetics exports last year jumped more than 50 percent to...

Thursday, January 29, 2015

2014: a market maintained in Beauty!

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The NPD Group, market research specialist, has unveiled the balance sheet and sales figures for beauty in France for the year 2014. Conclusion: The be...

Wednesday, January 21, 2015

Baby ranges: how to make the difference?

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How can one distinguish a baby cosmetics brand from all the (numerous) competitors trying to make a name for themselves in this segment? David Tyrrell...

Tuesday, December 23, 2014

Detox trend: an inspiration for fragrance

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Detox claims are mainly found in skincare and drinks but recent enthusiasm for superfood ingredients and cold pressed juice can represent a new source...

Thursday, December 18, 2014

Cosmetics: record fine for price fixing

The French Competition Authority has just issued a decision by which it sanctions an agreement between 11 manufacturers of hygiene products sold in su...

Monday, December 15, 2014

Consumers still not ready for male make-up

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According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use mak...

Thursday, December 4, 2014

The anti-pollution claim moves into make-up

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Fuelled by worry over the impact of pollution on the skin, the anti-pollution claim is on the rise and has the potential to become the new ‘must-have’...

Friday, November 7, 2014

Dior, Chanel and Lancôme, the queens of experience

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Emakina, a European group of digital agencies, has launched its first Brand Experience Score©, dedicated to the cosmetics market. That is 3000 women w...

Monday, October 13, 2014

Mintel: eight hair care products worth keeping an eye on

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Mintel, the independent market research firm, presented eight hair cosmetics to follow at the last Beyond Beauty trade show in Paris. From all-in-one ...

Thursday, September 11, 2014

Marketing anti-ageing products to men: 5 things to know

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When it comes to grooming, men are starting to invest more time, attention and money than ever before. Affinnova wanted to better understand male cons...

Tuesday, September 9, 2014

World Perfume and Cosmetics Market (Study by Les Échos Études)

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Centre of sectoral expertise Les Échos Études (a subsidiary of French newspaper Les Échos) has just released a study on the perfume and cosmetics mark...

Wednesday, September 3, 2014

Organic cosmetics: the market by 2020

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According to a recent study by Grand View Research, the global market for organic personal care is expected to reach USD 15.98 billion by 2020. Increa...