According to Mintel, 2026 marks a turning point in the convergence between beauty and health. The report describes the emergence of “metabolic beauty”, where the skin becomes a true indicator of inner well-being.
“Consumers are no longer content with just taking care of their appearance. They want to understand and measure what’s going on inside,” Mintel analyzes.
This approach is based on advances in biological measurement (such as biomarker testing and metabolic monitoring) and the success of so-called “in & out” products (collagen, probiotics, and beauty supplements). Cosmetics are now becoming preventive.
By 2030, Mintel anticipates that skin and hair will be perceived as the “most accessible biomarkers of the human body”.
This represents a profound transformation in the role of brands, which are now expected to become everyday partners rather than mere suppliers of cosmetic products.

Towards emotional beauty

The second major trend is the rise of emotional sensoriality. Faced with increasing stress and a growing need for well-being, beauty is being redefined as an immersive and soothing experience. “Emotional well-being is becoming the new criterion for effectiveness,” says Mintel. “Brands are exploring the links between smell, neuroscience, and touch, giving rise to a generation of …