Here are the trends that concern or may inspire the beauty sector.

Kinetic Packaging
According to TrendHunter, brands are rethinking the role of packaging, integrating it directly with product use. Some body care brands, for example, use packaging designed to offer a practical function (applicator designed to massage, exfoliate…).
“Consumers appreciate new experiences and expect packaging to be as useful as the product itself,” explains TrendHunter. “For brands, integrating functionality into packaging becomes a lever for emotional engagement and a means of generating surprise and excitement.”

Ergonomic Ritual
The aim here is to reduce inconvenience by making products more intuitive and practical. This means using practical packaging that is easy to handle and pleasant to use. “Consumers integrate certain products into their routines, and when faced with two similar options, they prefer the more practical one. To anchor themselves in these repeated uses, brands need to rethink their products by adopting a logic of integrated convenience.”

Synthetic Biology Beauty
More and more brands are using ingredients derived from biotechnology. According to the agency, “this responds to a growing tension among customers, caught between the need for efficiency and their ethical and environmental values. They are no …