Every month, La Récap Tendances brings together the essential news stories analyzed by the CosmeticOBS editorial team. It offers a concise selection of key events, early indicators, and underlying trends that are shaping the cosmetics industry. Based on articles published on the platform, this summary provides professionals with a clear and condensed overview of the trends to watch.
• 63% of French people buy their cosmetics online. In this context, delivery times are becoming a decisive factor. 21% of buyers say that long delivery times can discourage them from making a purchase, while 53% say they are interested in express delivery (including 22% who are very interested).
-> Express delivery: the new expectation of beauty consumers
• ChatGPT now holds 74% of the generative search market and accounts for around 7% of all online searches.
-> Beauty in the age of conversational AI
• Eight out of ten users discover a product from a brand they already know via TikTok Shop. The platform is establishing itself as an accelerator of discovery and conversion.
-> The 7 trends reshaping beauty according to WSL
• 47% of American consumers believe that emotional value is as important as quality or price in their purchasing decisions.
-> Emotion, the new driver of loyalty
• 83% of the general public say they are more price-conscious, and 69% find the beauty offering too complex and anxiety-inducing.
-> Distribution: how to attract new consumer profiles
