Based on data from online research and social media, the trend forecasting agency Spate highlights a shift in the solar care market. This category of skincare products is now focused on how they look on the skin and their ease of use.
The data shows a marked increase in searches related to the finish of sunscreen products. Expectations are no longer limited to protection: consumers are looking for formulas that provide a natural finish, without a greasy feel or visible residue.
“Terms associated with an even complexion, a luminous appearance, or clear skin are on the rise, reflecting a growing expectation for visible results,” comments Spate.
This trend brings sun care closer to the standards of makeup and skincare, with products expected to deliver both efficacy and immediate results.
Specific expectations regarding tolerance and comfort
The data highlights high expectations regarding skin tolerance. Consumers are looking for non-irritating formulas suited to sensitive skin that do not cause breakouts or discomfort. At the same time, certain factors remain barriers to purchase: greasy texture, a sticky feel, white streaks, or difficult application.
Self-tanners: focus on a natural look
In the self-tanner segment, expectations revolve around three key areas:
• Achieving a natural result without an orange undertone
• Controlling the intensity of the result
• Making application easier Formats that allow for gradual or customizable use (particularly drops or buildable formulas) are generating growing interest.
“The goal is …
