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Skincare: what the French really want
French people expect effective, natural skincare. Yet a third of consumers do not know which active ingredients they are applying to their skin. This is one of the key findings of the 2026 Skin Barometer, carried out by the brand Typology and the polling organisation Ifop.
Trend for 2027: from product to system
Technological upheavals, climate pressures, economic instability, geopolitical tensions… Faced with an increasingly unpredictable world, consumers are seeking to regain control. For its Global Predictions 2027 report, the market research agency Mintel has organised its forecasts around a single overarching theme: “Products to Systems”. For the first time, the firm is applying this theme to five se...
Organic cosmetics: consumer expectations
Organic shops are returning to growth. However, their sales of cosmetics and food supplements have been falling for the past three years. Cosmébio and Synadiet commissioned a study from the consultancy Senseva (with the support of La Maison de la Bio) to understand why. Caroline Girard, Head of Marketing and Development at Cosmébio, and Claire Guignier, Director of Public Affairs and Communication...
Oral hygiene is adopting beauty standards
Ingredients used in skincare, promises of softness… Oral care is increasingly drawing inspiration from the world of beauty. This is highlighted in “The New Era of Oral Care”, the latest report published by Spate, a trend analysis platform, focusing on the U.S. market.
When cosmetics bring people together
For the British, beauty is not a luxury. It helps them feel better and fosters social connections. This is demonstrated by the study “The Impact of Beauty”, carried out by Oxford Economics on behalf of the British Beauty Council (an organisation representing the British beauty industry, ed.), with the support of L’Oréal Group.
Tuesday, February 11, 2025
What are the beauty trends of 2025?
The world moves, and so do trends. For the past 11 years, the VML forecasting agency has been publishing its projections in terms of trends at the beg...
Tuesday, February 11, 2025
Longevity, scalp care: 2025 trends as seen by Kline
Now it’s Kline’s turn to forecast the trends that will influence the beauty market in 2025. According to the agency, brands should focus on a new appr...
Tuesday, February 4, 2025
Distribution: French consumers' expectations
Whether online or in-store, the French have high expectations. The latest OpinionWay survey for La Retail Tech gives the general public the chance to ...
Tuesday, January 14, 2025
When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experience...
Tuesday, January 14, 2025
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to...
Tuesday, January 7, 2025
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agen...
Tuesday, January 7, 2025
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experie...
Tuesday, December 17, 2024
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial ...
Tuesday, December 17, 2024
Luxury Barometer 2024: a sector in (a bit of) crisis
As it does every year, IFOP produces the “Luxury Trend Report”, the data from which are unveiled at the Grand Prix Stratégies du Luxe (organized by th...
Wednesday, December 4, 2024
Christmas 2024: Americans' buying intentions
The countdown to the holiday season has begun. Forecasting firm Circana surveyed Americans to find out how they felt about this period. A certain retu...
Wednesday, November 27, 2024
What are the new beauty trends in South Korea?
South Korea is one of the countries that sets the pace for the cosmetics industry. On the occasion of the second edition of the Beauty Leaders Summit ...
Tuesday, November 26, 2024
Time Magazine's best cosmetics of 2024
As the calendar year draws to a close, it’s time to take stock of the past few months. As usual, Time Magazine lists all the products that stood out d...
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