Ecoresponsibility

Trends:Market

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Organic hygiene and beauty: the 2026 barometer

The organic health and beauty market is entering a new phase. The decline is slowing, new players are emerging, and certain channels are clearly faring well. This is the picture painted by Nicolas Grélaud, Director of OpenHealth, at the Cosmébio General Assembly, held in Paris on April 23, 2026.

Wednesday, October 16, 2024

indies brands: instructions for use

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In recent years, new players have entered the cosmetics market: independent brands or “indies brands”. In a recent study, the FEBEA takes stock of the...

Tuesday, October 15, 2024

End-of-year festivities: independent retailers say they are "optimistic"

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As 2024 draws to a close, retailers are starting to prepare for the usual festivities. According to a recent study by Ankorstore (a platform that conn...

Tuesday, September 3, 2024

Americans are using more and more cosmetics

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For several years now, trend consultants have been predicting a boom in the use of beauty products by men. It would appear that this is the case in th...

Tuesday, July 16, 2024

What are the trendiest brands for summer 2024?

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Networks contribute enormously to the popularity of cosmetics companies with consumers. Dynvibe, an agency specializing in social intelligence, theref...

Tuesday, June 25, 2024

The most valuable brands according to Kantar BrandZ

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As it does every year, trend agency Kantar compiles a multi-sector ranking of the world’s most valued brands. To calculate the value of a company and ...

Tuesday, June 25, 2024

Spring-Summer 2026 in five colors

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In foresight, it’s never too early to talk about the future. The WGSN agency has teamed up with Coloro to create a color palette that is likely to inf...

Wednesday, June 19, 2024

"Lifelong care": a new trend in cosmetics

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What if the beauty industry accompanied consumers throughout their lives by adapting routines to specific periods? This was the premise put forward by...

Wednesday, June 5, 2024

What are the latest make-up trends in the UK?

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When it comes to cosmetics, consumers’ expectations change depending on their age, gender and where they live. In a recent report, trends consultancy ...

Tuesday, May 7, 2024

When beauty rhymes with simplicity

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The cosmetics industry is renowned for marketing beauty dreams. But some consumers don’t want to fantasize, and are more sensitive to a more pragmatic...

Tuesday, April 30, 2024

Sleeping Beauty... and her skin care!

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A good night’s sleep contributes to healthy skin. So more and more brands are entering the “beauty sleep” segment, offering specific products to be ap...

Wednesday, April 3, 2024

Cosmovision 2024-2029: heading for longevity

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On the occasion of the Cosmoprof Bologna trade show (March 21-24, 2024), Beautystreams presented its beauty predictions for the next five years. Accor...

Wednesday, April 3, 2024

French people's favorite retailers

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Which franchises do consumers like to visit? To answer this question, the Institut de la Qualité and Le Figaro have compiled a list of the French’s fa...