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Trends:Market

The beauty market by 2030

McKinsey has published a new analysis of the cosmetics sector and its distribution channels. The finding is that growth remains strong, but the competitive landscape is undergoing profound change.

The four pillars of beauty in 2026

The US contract manufacturer Accupac has published its annual trends report, “Future Forward 2026”, produced in collaboration with Cobalt Labs, its research and innovation department. The report identifies four key trends: the importance of evidence, sustainability in formulations, adaptive cosmetics and biotechnology.

Scalapay analyses the latest beauty trends

In its “State of Shopping 2026” report, Scalapay devotes an entire chapter to beauty. The instalment payment platform combines its internal data with a survey of more than 2,200 consumers in Italy, Spain, France and Portugal. Several key trends emerge from this.

When sun protection becomes part of daily routine

The use of sun cream is no longer confined to summer holidays. This is the conclusion reached by the market research agency Circana in a recent article. Sun protection is now becoming part of people’s daily routines.

Horizon 2045: four scenarios to prepare for the future

To mark CEW France’s “Journé de la Beauté 2026”, an innovative session broke with the usual round-table format. Olivier Parent (Director of Prospective Studies at Comptoir Prospectiviste), Frédérique Lenglen (Strategic Communications Advisor) and Karine Cottin (Senior Advisor, Inspire Positive Change) presented the Biotech 2045 Forecasting Capsule, a project initiated by Jean-Yves Berthon, Chairma...

Thursday, June 23, 2022

The ABC's of cosmetic exports to Turkey

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Business’ Team France Export supports French manufacturers in their internationalization projects. And to help cosmetic brands refine their export str...

Wednesday, June 22, 2022

Has the era of male beauty begun?

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Long shunned by these men, cosmetics are now making their way into their daily lives. At least that’s what the online skincare booking platform Treatw...

Tuesday, June 14, 2022

Sun and tanning: what are the questions most asked by Internet users?

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As summer approaches, consumers around the world are preparing to seek (or flee!) the sun. And this prospect raises some questions for them. Tajmeeli*...

Tuesday, June 14, 2022

Hair care: what do American women need?

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Women, in general, pay special attention to their hair. The Benchmark Company survey firm wanted to know more about the routines of American women. To...

Tuesday, June 14, 2022

Establishing a cosmetic brand in Egypt

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For all French cosmetic companies wishing to develop their activity in the Middle East, Egypt is a must. With its 101 million inhabitants, it is the m...

Thursday, June 9, 2022

Kantar Footprint 2022: What are consumers' favorite brands?

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For the past ten years, Kantar (a forecasting agency) has been compiling a list of the consumer brands most appreciated by consumers. This ranking hig...

Wednesday, June 8, 2022

How do the British consume cosmetics?

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Attest, an online survey platform, has scrutinized the “beauty” habits of the British. To do so, the company analyzed the behavior of 1000 inhabitants...

Wednesday, June 8, 2022

Prestige beauty in strong shape in the UK

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According to The NPD Group, UK Prestige beauty sales are growing at double-digit rates in the first quarter of 2022. This performance is driven by a r...

Tuesday, June 7, 2022

Pregnancy: what are the "cosmetic" expectations of French women?

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Pregnancy is a special time in a woman’s life. And many of them are all the more careful about the products they use during these nine months. But wha...

Tuesday, June 7, 2022

Export: preparing for the Danish market

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The cosmetics sector in Denmark is dynamic and mature. In 2020, it had a turnover of 1.3 billion euros. Danes have a high purchasing power and spend a...

Wednesday, June 1, 2022

What is beauty for the French?

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If cosmetic products are part of French people’s daily lives, what is their relationship with beauty in the broadest sense? To answer this question, K...

Wednesday, June 1, 2022

Distribution in the age of social networks

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Instagram, TikToK, Facebook… so many platforms on which many individuals spend hours. In addition to having access to editorial, photographic or video...