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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Wednesday, May 11, 2022

Top 10 most powerful cosmetic brands

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As every year, Brand Finance, a brand valuation consultancy, has published its ranking of the most powerful and attractive beauty manufacturers. Spoil...

Wednesday, May 4, 2022

Structural decline and challenges for the personal care sector, according to NielsenIQ

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On April 21, 2022, NielsenIQ, a specialist in consumer behaviour analysis, unveiled its new study dedicated to the French hygiene and beauty products ...

Wednesday, May 4, 2022

Cosmetics: what do American teenagers prefer?

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How and where do young Americans spend their money? To unravel this mystery, the investment bank Piper Sandler conducted a large study with a sample o...

Wednesday, May 4, 2022

Ivory Coast: the rules of cosmetic export

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To enable French cosmetic brands to take advantage of foreign countries, Team France Export has reviewed the areas of the world and selected the most ...

Monday, May 2, 2022

1 in 2 cosmetic products impacted by the AGEC law, according to Sia Partners

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The consulting firm Sia Partners has conducted a study to assess the volume and types of cosmetic products affected by the AGEC law. And it has identi...

Wednesday, April 27, 2022

The impact of Covid-19 on the beauty market

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The health crisis started in 2020. The cosmetics sector, initially put on hold, has adapted to the situation and has been able to fight back. The fore...

Wednesday, April 27, 2022

Cosmotrends 2022: what's new at the show?

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The Cosmotrends report has become a tradition. At each Cosmoprof event in Bologna, the BeautyStreams forecasting agency goes around all the participan...

Tuesday, April 26, 2022

Cosmetics: exporting to Colombia

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Exporting is a good way to boost your sales. Business France’s Team France Export has set itself the goal of helping French manufacturers to establish...

Thursday, April 21, 2022

Digital for transparency

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Transparency is one of the hot topics facing the cosmetics industry. Faced with consumers’ mistrust, beauty professionals must adopt a reassuring post...

Thursday, April 21, 2022

Claims: transparency to counter mistrust

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Claims are key in the act of buying. But beware of deception! Consumers are wary and are looking for deception. The Benchmark Company, a foresight age...

Wednesday, April 13, 2022

Sweden: how to export cosmetics

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Sweden is a small country, but the standard of living is comfortable with a GDP per capita of about €48,440. The cosmetic market is stable and mature....

Tuesday, April 12, 2022

Stunning rise in lipstick sales

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According to The NPD Group, sales of premium lipsticks in France rose by 35% in the week of 14 March 2022, which followed the end of the mask requirem...