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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Wednesday, April 6, 2022

The new Thai consumer

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How has the Thai population adapted to the health crisis? Has it adopted new consumption habits? Mintel, a trend and forecasting firm, has answered th...

Wednesday, April 6, 2022

Cosmetic export: how to establish a position in Taiwan?

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Taiwan is a small island state, but its cosmetics market is important (3.98 billion euros) and has a good growth (+ 2.4% in 2020). And despite a drop ...

Wednesday, April 6, 2022

Covid-19: How did the sale of perfume change?

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Sensual by definition, perfume is a product to be tried before being bought. But not anymore. Due to multiple confinements, perfume professionals have...

Wednesday, March 30, 2022

Overview of the dermocosmetic market in France

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For the past four years, the CEW France has organized a morning of meetings between beauty professionals and forecasting agencies to present the figur...

Wednesday, March 30, 2022

Where do the French buy their cosmetics?

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Internet site, dedicated store, supermarket… the distribution channels are multiple. But what are the preferences of the French? The question was rais...

Wednesday, March 30, 2022

Cosmetic trends by Klarna

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At the beginning of the year, all forecasting firms present their projections in terms of trends and consumer expectations. Now it’s Klarna’s turn, an...

Monday, March 28, 2022

What restrictions on cosmetics exports to Russia?

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Today, the restrictions established by Europe against Russia and Belarus due to the conflict in Ukraine also affect luxury products, including cosmeti...

Monday, March 28, 2022

Possible boycott of brands that do not take a firm stance on the Ukrainian crisis, according to GlobalData

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Nearly half of consumers worldwide (41%) say they would boycott a brand if it does not align with their personal beliefs or values, especially in rela...

Monday, March 28, 2022

How to establish your cosmetic brand in Chile?

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Many French beauty industry players want to set up their business abroad. And since it is not always obvious which country to choose first, Business F...

Wednesday, March 23, 2022

Prestige cosmetics back in the spotlight

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For two years, “prestige” treatments were shunned by consumers in favor of hygiene products. But it seems that the (relative) improvement in the healt...

Wednesday, March 16, 2022

Hygiene/beauty market: the need to boost traffic

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On March 11, 2022, the CEW France organized its “Beauty Business” in Paris, a session where all the major forecasting firms gathered to decipher the f...

Wednesday, March 16, 2022

What are consumers searching for online?

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In order to be as close as possible to the expectations of the general public, the forecasting firm Spate sifts through the research done on the Inter...