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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Wednesday, April 28, 2021

Organic and natural : a cosmetic named desire

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Only a few years ago, it was on the bangs of the market, but since then, it has become an integral part of the consumer’s life. It is natural and orga...

Tuesday, April 27, 2021

Dove is fighting filters on social networks

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A fervent activist of the “body positive” movement, the flagship brand of the Unilever group fights against the diktats of beauty and advocates ever m...

Monday, April 19, 2021

BrandZ ranking: Which are the most valuable French brands?

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Like every year, Kantar, the forecasting agency, has published its BrandZ ranking of French brands (all sectors included) that have attracted and recr...

Monday, April 12, 2021

The Guinot - Mary Cohr group wants to get the beauty salons re-opening

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As part of the fight against the spread of Covid-19, the government has announced the closure of non-essential businesses throughout the country until...

Tuesday, March 23, 2021

Seppic sets up in North America

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Seppic, an Air Liquide Healthcare company, which develops, produces and distributes a wide range of specialty ingredients for health and beauty, annou...

Monday, March 22, 2021

Garnier receives Cruelty Free certification

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The number one brand in the L’Oréal stable has just been approved by Cruelty Free International. Garnier is allowed to apply the Leaping Bunny logo on...

Wednesday, March 17, 2021

Prestige performance in 2020: time to take stock

How did the prestige cosmetics sector fare in 2020? Has the Covid-19 also put a strain on this beauty segment? To answer these questions, Mathilde Lio...

Tuesday, March 16, 2021

Unilever revises the codes of normality

What is normal? If this question has the power to animate any social gathering, Unilever is taking a back seat. The group, committed to a “positive” a...

Wednesday, March 10, 2021

Cosmetics market 2020: Kantar World Panel takes stock

For the fourth consecutive year, Anaïs Dupuy, Business Development Manager for Kantar World Panel, gives the figures for the French beauty market. The...

Wednesday, March 10, 2021

What's new on the Japanese planet?

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With consumers educated in cosmetics for a very long time, Japan is a trendsetter. The forecasting agency Global Data, in collaboration with in-cosmet...

Wednesday, March 3, 2021

The anti-pollution care market in India

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The skin is subject to several stress factors that contribute to its alteration. Pollution, UV, blue light, so many elements that attack the epidermis...

Tuesday, March 2, 2021

The five beauty trends according to Cosmetics Inspiration & Creation

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All analysts and forecasting agencies agree that the year 2020 has reshuffled the trend maps of the beauty industry. The health crisis has considerabl...