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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Wednesday, February 24, 2021

The (good) prospects of the world market for organic cosmetics

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Organic cosmetics are getting increasingly popular, compelling even most celebrated brands to expand their product lines. Future Market Insights, a ma...

Tuesday, February 23, 2021

Cosmetic trends: what's happening in Asia?

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As a pioneering continent in the field of cosmetic products, Asia is often a few steps ahead of cosmetic trends. Florence Bernardin, founder of the As...

Wednesday, February 10, 2021

How to sell your cosmetic products in Ivory Coast?

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Côte d’Ivoire is one of the most attractive areas in Africa for French cosmetic brands. This is why Business France has dedicated a webinar, broadcast...

Tuesday, February 9, 2021

Cosmetic trends 2021: what does Mintel forecast?

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The health crisis induced by Covid-19 has had the effect of a real upheaval on our lifestyles and our consumption habits. So, where are we in 2021 ? T...

Wednesday, February 3, 2021

Cosmetic export in Nigeria

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With the health crisis, Business France has set up a series of webinars, broadcast during the E-Cosmetic 360 trade show, to help French cosmetics comp...

Monday, February 1, 2021

Beautylitic Starter: the complete analysis of a cosmetic formulation in 1 click

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Since 2018, the SaaS Beautylitic platform offers the analysis of the composition of entire portfolios of cosmetic products with regard to several crit...

Wednesday, January 27, 2021

Cosmetic export to the Czech Republic

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As part of its Relance Export Tour, a project aimed at helping cosmetics professionals boost their cash flow by conquering foreign markets, Business F...

Wednesday, January 13, 2021

Cosmetic export: Romania and its subtleties

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Business France helps French companies to set up abroad. On the occasion of the E-Cosmetic 360 virtual trade show, this organization gave a series of ...

Wednesday, January 6, 2021

How to sell cosmetics in Indonesia?

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The Covid-19 pandemic has weakened all industries, including cosmetics. To stop the bleeding, Business France has imagined the Relaunch Export Tour. I...

Monday, January 4, 2021

The new face of retail distribution

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With two mandatory shutdown periods, retail sales, including cosmetics, have been disrupted by Covid-19. What will be the stakes of tomorrow for this ...

Wednesday, December 23, 2020

Cosmetic export in Malaysia: how does it work?

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How to boost your economy in times of crisis? Setting up in new areas can be a good way to increase your turnover. This is how Business France has ini...

Wednesday, December 16, 2020

All you need to know about exporting cosmetics to Thailand

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If Covid-19 has slowed down the cosmetics industry, conquering new horizons can be a way to boost growth. It is in this perspective that Business Fran...