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Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Monday, May 8, 2017

The Top 50 most valuable cosmetic brands by Brand Finance

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Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The 50 most valu...

Wednesday, May 3, 2017

Online beauty product sales: +21% in 2016

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As the fruit of an initiative supported by the FFPS (French Federation of Selective Perfumery), in January 2017, The NPD Group started following up on...

Wednesday, April 26, 2017

Blue light: contemporaneous pollution

A recent obsession of the cosmetics industry, blue light has become public enemy number one: it is harmful for health and contributes to skin aging. B...

Wednesday, March 29, 2017

Children and health drive organic cosmetic market

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With wariness of the safety of ingredients in consumer products on the rise across most categories, it seems the use of natural and organic personal c...

Wednesday, March 1, 2017

4 trends enhancing the specialty actives market

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The time when biofunctional active ingredients were only used in high-end products is a thing of the past. Now it is a key cosmetic component for the ...

Monday, February 6, 2017

7 predictions for sustainable cosmetics in 2017, by Organic Monitor

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As the first month of 2017 draws to a close, Organic Monitor, a specialist research, consulting and training company that focuses on global sustainabl...

Wednesday, February 1, 2017

Shampoo at the heart of water crisis

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Whilst dry shampoo is now considered a veteran in the fast and fickle beauty industry, the mind-set around its place in the hair care routine is evolv...

Wednesday, January 4, 2017

Beauty survey: Key drivers in the over 60s beauty market

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Understanding the key purchase drivers and expectations of the growing demographic of senior consumers is becoming a strategic priority for beauty pla...

Wednesday, December 21, 2016

The good reputation of French beauty brands

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A study conducted by the Reputation Institute shows that French beauty companies and brands have a good reputation thanks to the quality of their prod...

Wednesday, December 7, 2016

Face oils: the Top 10 vendors

With new beauty products being launched almost every other day, the global beauty industry is witnessing an insane growth. One such product which has ...

Monday, December 5, 2016

The Monitoring Brand Assets 360 to analyze the overall image of a brand

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Promise Consulting, a survey and marketing consulting company, specialized in the optimization of brand performance, announces the launch of a Methodo...

Monday, November 14, 2016

The success of anti-pollution cosmetic claims in Asia Pacific

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At in-cosmetics Bangkok, that was held from 8th to 10th November 2016, Mintel unveiled new research demonstrating the increasing popularity of anti-po...