Ecoresponsibility

Trends:Market

Cosmetics trends: rising signals for 2026/2027

Mintel (a market research firm) and Black Swan Data (a specialist in online conversation analysis) have just released their report, “Beauty & Personal Care Demand Signals.” Based on an analysis of more than 16 million online posts about the U.S. beauty and personal care market, the report identifies several trends that are expected to shape the market in the coming months.

Beauty: which categories are gaining ground online in 2026?

To map the state of the global cosmetics market, the market research firm Spate analyzed search data from Google, TikTok, and Instagram from March 2025 to February 2026. The findings are clear: not all categories are growing at the same pace.

Celebrity brands: between worship and disillusionment

Why do some celebrity-founded cosmetics companies manage to build lasting customer loyalty, while others disappear from store shelves just as quickly as they appeared? That is the question Mintel asks in its latest report, produced in partnership with Black Swan Data.

Boots breaks down the top beauty trends of 2026

Hannah Rice, Director of Cosmetics, and Bethany Chapman, Director of Luxury Beauty and Hair Care at Boots, presented their outlook on beauty trends for 2026 at the Beauty Leaders Summit (held in Paris on May 6 and 7, 2025). Based on proprietary data from the UK’s leading health and beauty retailer, their analysis identifies four major shifts in the market.

What are the most inclusive beauty brands in 2026?

For the third consecutive year, SeeMe Index, in partnership with Circana, has scrutinized more than 200 cosmetic brands sold in the United States to compile its list of the most inclusive brands.

Tuesday, November 7, 2017

Three new cosmetic trends, by Euromonitor

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In order to thrive in a fast-paced market, businesses need to understand consumer behaviour and preferences. Euromonitor International just published ...

Monday, November 6, 2017

5 ways to enter China's e-commerce market

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They are increasingly using it to sell in China. But how western health & beauty brands can enter China’s $800bn e-commerce market? Here is five w...

Monday, October 16, 2017

The global natural beauty market as seen by Euromonitor

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The natural cosmetics trend is spreading all around the world, but with a few differences in terms of consumer perceptions and expectations, depending...

Thursday, October 5, 2017

Greece condemns major cosmetic brands for price fixing

The Greek Competition Commission has sentenced six cosmetics companies, including the American Estée Lauder and the French L'Oréal and Christian Dior,...

Tuesday, September 26, 2017

Unilever making up to S.Korean skincare company

Anglo-Dutch food and consumer products giant Unilever said Monday it was buying a leading South Korean cosmetics and skincare company for 2.27 billion...

Monday, September 25, 2017

M&A: Beauty is now in ‘the eye of the acquirers’

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The M&A market for beauty products has reached a tipping point – ‘acquire, or be acquired’. This is one of the learnings of a study published by C...

Friday, September 15, 2017

Sales of women's fragrances boosted by new products

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Is 2017 the year of change for women's perfumery? That is what the latest figures released by The NPD Group tend to show. In France, sales of new frag...

Tuesday, September 12, 2017

Don't go to China without your lipstick!

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There is strong consensus across China that using make-up is a useful technique to boost confidence, and at the same time, show respect for others. It...

Thursday, August 24, 2017

One third of anti-ageing products come from Asia

Asia’s ageing population continues to grow at an unprecedented rate, and the beauty industry has taken notice of this shift in demographics. New resea...

Monday, July 24, 2017

25% of online shoppers have been duped into buying fake cosmetics

According to a research from MarkMonitor®, specialized in enterprise brand protection, counterfeit goods still pose a significant risk to the health o...

Tuesday, July 11, 2017

The organic cosmetics market as seen by French newspaper Les Échos

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Les Échos Études have released a study on the market and distribution of organic and natural cosmetics. Growth prospects, market dynamics, and detaile...

Monday, June 12, 2017

Nutricosmetics: a different beauty solution

Creams, gels, lotions… These are the canonical forms of cosmetics the industry has made consumers used to. However, a new generation of care products ...