Launches trends

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Products:Products news

Water-based fragrances

Water-based perfumes (rather than alcohol-based ones) are gaining ground in the luxury sector. Following in the footsteps of Dior and Yves Saint Laurent, Guerlain and Estée Lauder are making them the stars of their spring collections. This booming trend offers a gentle, skin-friendly alternative. It also introduces a new application technique that blends seamlessly with the skin. Less “diffusive” yet with true olfactory intensity, these fragrances offer perfect longevity.

Sunscreen serums

A flagship product in the pharmacy (and beyond), this is the texture that's all the rage this spring. Sun serum combines high UV protection with skincare benefits, a bare-skin feel, and an invisible finish. Designed to be incorporated into your daily skincare routine, it has everything going for it, whether you're in the city or at the beach!

New foot care products

Pre-treatment lotions, soothing sock masks, creams with cutting-edge active ingredients used in skincare… foot care products are becoming increasingly sophisticated… and, for once, more accessible (they’re hitting the shelves at supermarkets)!

Cream-powder blushes

The blush craze continues with these versatile blushes featuring a hybrid texture (half-cream, half-powder) that can be applied to bare skin or over makeup. So easy to use, they don’t cake and often offer a blurring effect as an added bonus (this spring’s biggest makeup trend). They’re available at both specialty stores and mass-market retailers.

New anti-aging hand creams

Their formulas are becoming more sophisticated, incorporating anti-aging skin care ingredients (hyaluronic acid, vitamin C, niacinamide, glabridin, antioxidants, etc.). Smoothing, plumping, anti-dark spot, firming… the new hand creams also stand out for their exceptional sensory qualities.

Monday, October 28, 2013

Hedonist make-up removal

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To avoid skipping this essential stage of our beauty, cosmetic brands compete in inventiveness and sensoriality. Express make-up removal or relaxation...

Thursday, October 24, 2013

Tailor-made facial care

Thanks to the Internet and computer bioengineering, tailor-made care is now truly tailor-made! Will they finally take off? Zoom in on the cosmetic new...

Wednesday, October 16, 2013

Eyelash curler mascaras,"powdered jelly" shadows, serum skin care foundations, balm lipsticks… Welcome to the beautiful world of make-up with multiple...

Thursday, October 10, 2013

Variable-geometry textures

An elixir-oil, a serum-cream, an oil-cream … these “alien” textures provide our faces with a surprizing sensoriality. Brand-new, efficient and success...

Thursday, October 3, 2013

Nails enhancer polishes

Too much color kills color … Nowadays, the trend is to a “clean” and healthy nail, “glowy” and neat. Following the “BB” movement, being at the same ti...

Wednesday, October 2, 2013

Men's grooming: the new products from Asia

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Men’s grooming is booming. New products, strong growth of the Asian market and optimistic forecast for the emerging countries: all this is a solid pro...

Friday, September 27, 2013

The weapon in the eye

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Zone of all vulnerabilities and all expectations, the eye contour area is overinvested by luxury cosmetic brands this fall. Generic or ultra-targeted ...

Thursday, September 26, 2013

After the before-summer scrubbing masks, here come the autumn recovery masks! As new “must-have”, the night or morning masks challenge the specific ey...

Thursday, September 19, 2013

Micro-algae oils: active ingredients with a bright future

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From the ocean beds to our epidermis surface, oils from micro-algae wrap us with their benefits. A lipid connection to our skin, nutrition and regener...

Thursday, September 12, 2013

Inventive mascara

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Formulated as care that enhances the eyelash growth, khol effect, original tints … brands revisit this favourite of our make-up. A focus on the week’s...

Thursday, September 5, 2013

Lipopeptides: new anti-aging active ingredients worth watching ...

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When linked to lipids, peptides enter the stratum corneum more easily. This promising active ingredient is among the most exciting cosmetic anti-aging...

Wednesday, September 4, 2013

Dry shampoo, the new deal!

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Though already used in the ‘70s, dry shampoo, fallen into disuse for a long time, makes a noteworthy come-back since 2011. The majors of hair-care pos...