Launches trends

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Focus on French Launches

Products:Products news

Water-based fragrances

Water-based perfumes (rather than alcohol-based ones) are gaining ground in the luxury sector. Following in the footsteps of Dior and Yves Saint Laurent, Guerlain and Estée Lauder are making them the stars of their spring collections. This booming trend offers a gentle, skin-friendly alternative. It also introduces a new application technique that blends seamlessly with the skin. Less “diffusive” yet with true olfactory intensity, these fragrances offer perfect longevity.

Sunscreen serums

A flagship product in the pharmacy (and beyond), this is the texture that's all the rage this spring. Sun serum combines high UV protection with skincare benefits, a bare-skin feel, and an invisible finish. Designed to be incorporated into your daily skincare routine, it has everything going for it, whether you're in the city or at the beach!

New foot care products

Pre-treatment lotions, soothing sock masks, creams with cutting-edge active ingredients used in skincare… foot care products are becoming increasingly sophisticated… and, for once, more accessible (they’re hitting the shelves at supermarkets)!

Cream-powder blushes

The blush craze continues with these versatile blushes featuring a hybrid texture (half-cream, half-powder) that can be applied to bare skin or over makeup. So easy to use, they don’t cake and often offer a blurring effect as an added bonus (this spring’s biggest makeup trend). They’re available at both specialty stores and mass-market retailers.

New anti-aging hand creams

Their formulas are becoming more sophisticated, incorporating anti-aging skin care ingredients (hyaluronic acid, vitamin C, niacinamide, glabridin, antioxidants, etc.). Smoothing, plumping, anti-dark spot, firming… the new hand creams also stand out for their exceptional sensory qualities.

Thursday, August 29, 2013

Anti-ageing turns crimson!

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Ruby red, cherry red, carmine almost as raspberry red…the new cosmetic anti-ageing products go as red as a beetroot! In their flashy colours or their ...

Wednesday, August 21, 2013

The price of a cosmetic

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Does a price guarantee quality? One often gets the impression that “the more expensive it is, the better”. Otherwise, why would it be more expensive? ...

Tuesday, August 20, 2013

BB creams: the cosmetic Swiss army knife

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BB creams have spread the world over, even going from skin-care to hair-care. A study by DataMonitor analyses this phenomena, a mix of cutting-end tec...

Wednesday, July 10, 2013

The exfoliating mask

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Ideal to prepare one’s skin for tanning and to clean it prior leaving for holidays, or to maintain its fitness all-the-year-round, this two-in-one, sm...

Monday, June 17, 2013

Make-up: Summertime in Technicolor

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Tangerine orange, blue lagoon, spring green, sweet pink, lemon yellow…over and done with smoky eyes and the nude simplicity; make-up is prickly for th...

Friday, May 24, 2013

Springtime for organic cosmetics

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While the latest surveys show that the organic cosmetics market does not meet its expectations with consumers, new launches are labelled as fine weath...

Friday, May 10, 2013

Body care: leave-on or rinse-off? A focus on two new movements

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Is the traditional body scrubbing performed in the shower, followed by the dry application of a moisturising lotion coming to its end? Revived, the bo...

Wednesday, March 13, 2013

Locavore cosmetics: soil and some kind of utopia?

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The locavore movement, which favours the consumption of locally-produced products, expands now to cosmetics. Active ingredients from the region, local...

Friday, December 7, 2012

Black perfumes: are they ambivalent?

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Black juices, ebony-like bottles, night scores … Peculiar, not that festal, the black wave that storms these year-end perfumes vacillates between the ...

Wednesday, November 7, 2012

BB Creams: Moisturizing? ... Not that obvious!

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BB Creams, more and more trendy, are said to be "all-in-one" products, and pile up claim after claim: up to eight different claims, from a complexion ...

Friday, October 26, 2012

The lotion comes with a brand-new face

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Do not mistake it for a common water-based toning lotion. Rich and textured, the care lotion is a true “pre-care”. A new cosmetic way, not-to-be-misse...

Thursday, May 31, 2012

The delusion of "semi-permanent polishes" in parlours

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The "semi-permanent polishes" launch shatters the world of the nail salons. The nail addict’s life as well. OK, but at what cost, and what are the con...