Kantar has just published the 2025 edition of its BrandZ Top 50 France ranking. Based on a methodology combining financial performance and consumer perception, this index assesses the ability of French brands to create sustainable value, both in France and internationally. Once again this year, luxury brands dominate the ranking, but cosmetics brands retain a significant position.
The BrandZ rankings are based on economic data (including Bloomberg and public financial reports) and opinion surveys of millions of consumers in 54 countries. This methodology is used to measure brand equity.
These data are combined to produce a ranking that reflects both a company’s financial strength and its place in the minds of consumers.
In 2025, eight brands from the beauty sector feature in the French Top 50. Together, they account for 15% of the total value of the ranking, putting the hygiene-beauty sector in second place behind the luxury sector. The most highly valued brands are L’Oréal Paris (#4), Lancôme (#6), Garnier (#9), La Roche-Posay (#18), Sephora (#22), Vichy (#37), L’Occitane (#40) and Clarins (#44).
Note that Givenchy (#20) and Guerlain (#48) also appear in the ranking, but belong to the “luxury” category and not “skincare products”.
These results testify to the stability of these brands in a generally constrained economic environment. “The portfolio of the most highly valued French brands remains dominated by the luxury (9 brands, 63% of total value) and hygiene-beauty (8 brands, 15% of total value) sectors, capitalizing on consumers’ growing need for emotional reference points, pleasure and comfort in an uncertain …
