At its annual conference on 16 June 2026, Cosmetics Europe unveiled the results of a survey carried out by Ifop on how European consumers view cosmetic products. And these products are now essential in many aspects of daily life.
This study was conducted in March 2026 among 6,001 people, equally divided between men and women, aged 18 and over, living in 10 European countries: Bulgaria, Denmark, France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the United Kingdom. Each respondent completed a 15-minute online questionnaire.
The survey covered all categories of cosmetics (sun protection, perfume, hair care, oral hygiene, personal hygiene, body care, skincare, make-up), as well as personal routines, defined as a set of habits, practices and products used daily or regularly in a deliberate manner to look after one’s body, appearance and well-being on a daily basis.
An integral part of everyday life
Far from being associated solely with beauty, cosmetic products meet a wide range of everyday needs, from hygiene and cleansing to oral health, skin protection, fragrances and self-expression.
76% of Europeans believe that cosmetics are important or very important in their daily lives. 91% say they have a personal care routine.
On average, they use eight products every day and 14 per week, figures that vary according to gender and age, standing at:
• 11 and 16 for women,
• 6.5 and 11 for men,
• 10 and 17 for young …
