Each month, the Trend Roundup compiles the key industry news, analyzed by the CosmeticOBS editorial team. It features a curated selection of major developments, emerging trends, and underlying shifts that shape the cosmetics industry. Drawing on articles published on the platform, this summary provides professionals with a clear and concise overview of the trends to watch.
• The global beauty market is projected to grow by 5% annually through 2030, reaching $590 billion. Emerging markets, particularly Latin America and Southeast Asia, are driving this growth as consumers become more affluent.
In Europe, price increases are slowing, and growth will rely more on volume.
-> The beauty market by 2030
• Consumers now expect products capable of adapting to their current state: stress levels, sleep quality, weather or mood. Mental wellbeing is central to this trend. 52% of British adults already use fragrance to feel better.
-> The four pillars of beauty in 2026
• When it comes to buying cosmetics, stores remain the preferred channel. 62% of French people prefer to buy them in stores, compared to 37% who buy them online. But this category stands out: it is one of the few to be growing online, up 4 points from February 2025, while most others are declining.
-> E-commerce: changing demands from French consumers
• Marketing language has shifted from ‘anti-ageing’ to ‘ageing well’. Consumers are investing in their skin for the long term. The global anti-ageing market is estimated to be worth $84.4 billion by 2026, growing by …
