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Trends:Tech / Digital

Will AI transform the beauty industry?Subscribers only

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?Subscribers only

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligenceSubscribers only

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shoppingSubscribers only

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new allySubscribers only

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).
Tuesday, June 17, 2014
Paid search for cosmetic beauty: an analysis by Kantar MediaSubscribers only
Which beauty and cosmetics companies invest the most in paid search? What are the most effective strategies? Which companies are maximising their visi...
Tuesday, May 27, 2014
The online customer experience of beauty brandsSubscribers only
Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...
Thursday, February 27, 2014
Clarins No1 in the digital worldSubscribers only
L2, a think tank for digital innovation, has just published its L2 Digital IQ Index® Beauty for France. The Top 3 of this global benchmark for digital...
Thursday, November 14, 2013
Employees on social networks, an opportunity to seizeSubscribers only
Cosmetic brands have invested in social networks, and employees in the sector are also present. While every employee naturally represents his company'...
Tuesday, October 22, 2013
An App anti-plastic in cosmeticsSubscribers only
Created by two Dutch NGOs, the Beat the Microbead smartphone application is now international. Its purpose is to alert consumers to the presence of pl...
Tuesday, September 24, 2013
The Internet and the selective distributionSubscribers only
Figures are self-explaining: from 2005 to 2012, the number of e-commerce websites has been multiplied by eight, to a total of 117,500 active websites....
Wednesday, July 3, 2013
Global At-home Beauty Devices Market: Room for GrowthSubscribers only
Beauty is increasingly homemade. Validating the progressing DIY beauty trend, the at-home beauty devices market is pulsing with potential. However, de...
Friday, February 15, 2013
Instrumental cosmetics, the easy-to-use version ?Subscribers only
Trendy in Japan and in the USA, the instrumental cosmetics arrives in France with new equipment, designed more for a daily use and a better efficiency...
Friday, November 9, 2012
Cosmetics and marketing in these digital timesSubscribers only
How can the Internet resources be used in order to support the development, then, the launch of a new cosmetic product, active ingredient or service? ...
Tuesday, July 3, 2012
An Internet site: the web, yes; but, also, the attached obligationsSubscribers only
The Web, that means 1,000 billions of web pages, some 273 millions sites the world over … and, among them: yours. When a cosmetic brand, being on the ...
Wednesday, May 30, 2012
Beauty on the Internet: the three main French retail brands, as seen by their female customers and prospectsSubscribers only
For the second edition of its survey of this sector, Observatoire Yuseo has asked again 600 on-line female buyers to test the websites of three French...
Monday, May 7, 2012
The beauty of social networksSubscribers only
Being on the social networks is valuable for a cosmetics brand. This is the conclusion of a survey by Mintel, in Great Britain, which has analysed the...
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