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Trends:Tech / Digital

Will AI transform the beauty industry?Subscribers only

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?Subscribers only

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligenceSubscribers only

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shoppingSubscribers only

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new allySubscribers only

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).
Monday, June 29, 2015
Applications of beautySubscribers only
Today there are applications for everything: social networks, photo retouching, music, well-being… and the world of cosmetics is not left out! There a...
Wednesday, June 10, 2015
The Internet and cosmetics hits Mother's Day hitsSubscribers only
A survey conducted by 1001Pharmacies.com, the leading online health and parapharmacy products portal in France, analyzed shopping behavior on Mother's...
Wednesday, May 20, 2015
beauty20 2015: The 10 Best-Loved Beauty Brands OnlineSubscribers only
The third annual consumer choice awards: #beauty20 took place on 29th of April in London, after 2014 event in New York and 2013 – Paris. The celebrati...
Tuesday, April 14, 2015
Online reservations: strong development potential for beauty treatmentsSubscribers only
Have the French gotten into the habit of using the Internet to make an appointment with their hairdresser or book a spa?A study conducted by OpinionWa...
Monday, March 30, 2015
The first 3D printed feminine hygiene product: overview and prospectsSubscribers only
Manchester-based Tamicare has developed a 3D printed feminine hygiene product that provides a glimpse into an emerging technology that could eventuall...
Friday, March 27, 2015
Connected beauty… continued!Subscribers only
I have been talking about it for a long time, and some of us have even been waiting for it quite impatiently, but here it is: the first Smartphone fit...
Monday, February 23, 2015
E-commerce / M-commerce: a sales method to be developed, with cautionSubscribers only
On January 26, 2014, the annual report on e-commerce in France for the year 2014 was made public by the Secretary of State for Trade, Crafts, Consumer...
Monday, February 9, 2015
When the cross channel creates the concept of increased storeSubscribers only
Béatrice Boussard, Founder & Manager of Sens'O, a retail marketing consulting firm, conducted the study "1, 2, 3 Contacts" Beauté on behalf of POP...
Tuesday, January 27, 2015
What is the influence of Beauty Youtubers?Subscribers only
A study carried out by the agency Influence4you, specialist in social networks, shows the evolution of the power of influence in the universe of beaut...
Monday, November 3, 2014
Digital marketing also includes the term"marketing".Subscribers only
The digital (digital in French) as well as the"e" (for"online presence") in front of many terms (e-commerce, e-marketing…) have become unavoidable in ...
Thursday, September 25, 2014
Cosmetic short news - L’Oréal: 15% of communication goes to digital technologiesSubscribers only
Latest cosmetics news in brief - L’Oréal: 15% of communication goes to digital technologies - The European Commission is “moving” cosmetic products - ...
Tuesday, September 2, 2014
Emailing: avoid the trash can!Subscribers only
When should one send emailing campaigns in order to optimize their yield? A study by eMarketer, an agency specialized in digital marketing, provides s...
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