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Trends:Tech / Digital

Will AI transform the beauty industry?Subscribers only

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?Subscribers only

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligenceSubscribers only

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shoppingSubscribers only

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new allySubscribers only

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).
Tuesday, June 18, 2024
AI: a fear for business leadersSubscribers only
For some months now, forecasting agencies and survey institutes have been stressing the benefits of artificial intelligence in revolutionizing the cus...
Tuesday, June 18, 2024
Perfect Corp launches new virtual assistantsSubscribers only
The company, an expert in augmented reality solutions, has just launched new artificial intelligence tools. The aim? To offer consumers increasingly i...
Wednesday, June 12, 2024
Artificial intelligence for consumersSubscribers only
“AI”: these two letters are on (almost) everyone’s mind. Both synonymous of technological revolution and threat to humanity, artificial intelligence f...
Tuesday, June 11, 2024
Tech for well-beingSubscribers only
Taking care of oneself has become essential for consumers. And the cosmetics industry is ideally placed to help them do just that. At the Journée de l...
Wednesday, June 5, 2024
Clarins launches its first chatbotSubscribers only
Meet Clara, Clarins’ new virtual assistant. The brand has just announced that it has relied on generative artificial intelligence to create a chatbot ...
Wednesday, May 22, 2024
Consumers and AISubscribers only
Little by little, brands are developing artificial intelligence solutions to simplify their activities. Attest, a polling firm, conducted a survey to ...
Wednesday, May 22, 2024
Pay with your phone, it's more sustainable!Subscribers only
With the massive digitization of society, consumers tend to quickly draw their blue card when making a purchase. However, according to a study conduct...
Tuesday, May 14, 2024
AI ranks French people's favorite face masksSubscribers only
In the cosmetics jungle, some products are particularly popular with consumers. On behalf of Havas Startup Accelerator, Sensia (a company specializing...
Tuesday, May 14, 2024
AI takes its place in commerceSubscribers only
While machines have not (yet) replaced humans, they can come in handy. The latest OpinionWay survey for Retail Tech highlights the fact that the Frenc...
Tuesday, May 7, 2024
Social networks, artificial intelligence and the Metaverse: the future of e-commerce in five trendsSubscribers only
Like all distribution channels, Internet sales are evolving and facing new challenges. In its latest report, forecasting firm VLM has highlighted a nu...
Tuesday, April 30, 2024
On the road to beauty tech!Subscribers only
There’s no need to shy away from new technologies. On the contrary, they have their place in the beauty business. At least, that’s the premise defende...
Tuesday, April 16, 2024
Artificial intelligence at the service of physical distributionSubscribers only
While artificial intelligence can be frightening in some respects, it can also help save time by automating certain tasks. But can it help retail comp...
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