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Trends:Tech / Digital

Will AI transform the beauty industry?Subscribers only

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?Subscribers only

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligenceSubscribers only

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shoppingSubscribers only

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new allySubscribers only

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).
Wednesday, March 27, 2024
What, you're not using augmented reality yet?Subscribers only
Virtual trial modules for cosmetics used to be seen as a fun experience for consumers. Today, these tools have proved their worth, and are valuable as...
Tuesday, February 27, 2024
Blush: try (virtually) before you buy!Subscribers only
Are the limits of augmented reality endless? Perfect Corp, a company specializing in beauty tech solutions, has just announced an update to its virtua...
Monday, January 22, 2024
L'Oréal invests in Timeline, specialist in biotech longevitySubscribers only
L’Oréal has just announced that its strategic venture capital fund, BOLD, has acquired a minority stake in Timeline, a Swiss longevity biotech company...
Sunday, December 3, 2023
French people and artificial intelligenceSubscribers only
More and more industries are taking advantage of these digital tools to develop their processes. But how do the French feel about the arrival of these...
Tuesday, July 4, 2023
The role of social networks in French consumptionSubscribers only
Instagram, Snapchat, TikTok and others are part of the daily lives of the general public. While some use them for entertainment, others use them for i...
Tuesday, July 4, 2023
TikTok: Gen Z's favorite social networkSubscribers only
The latest addition to the world of social networks, TikTok has carved out a special place for itself with a target group that everyone is buzzing abo...
Tuesday, May 9, 2023
Coty launches an internal MetaverseSubscribers only
All forecasting firms advise cosmetic brands to conquer the digital world in order to offer a new customer experience to consumers. The Coty group has...
Wednesday, March 22, 2023
Consumer sensitivity to the MetaverseSubscribers only
Metaverse, Web3, NFT… all new terms that presage a disruptive digital future and that brands are seizing upon to create innovative customer experience...
Wednesday, January 18, 2023
Estée Lauder launches an app to help visually impaired people apply makeupSubscribers only
In an effort to make it easier and more accurate for people with vision impairments to apply makeup, Estée Lauder has developed a voice-assisted app. ...
Wednesday, January 11, 2023
L'Oréal presents two tech tools at CES 2023Subscribers only
The big show dedicated to technological innovations opened its doors in Las Vegas on Thursday, January 5, 2023. As usual, all the big groups are there...
Wednesday, January 11, 2023
The Metaverse to the rescue of the purchase pathSubscribers only
The digital revolution is underway. At a time when the general public wants to live experiences when buying a consumer good, artificial intelligence c...
Wednesday, January 4, 2023
E-commerce: the importance of verified reviewsSubscribers only
Faced with a plethora of cosmetic products, consumers are trying to make the right choice. To do so, more and more of them are consulting reviews writ...
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