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Trends:Tech / Digital

Will AI transform the beauty industry?Subscribers only

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?Subscribers only

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligenceSubscribers only

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shoppingSubscribers only

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new allySubscribers only

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).
Wednesday, April 6, 2022
L'Oréal wants to help consumers better choose their perfumeSubscribers only
If perfume helps define who we are, it’s not always easy to find the right fragrance. To help the most indecisive, L’Oréal and Emotiv (a company speci...
Tuesday, January 11, 2022
Testings that virtualize the customer experienceSubscribers only
Is it still possible to miss out on new technologies? Beauty Tech (a term that groups together all technological innovations) offers many solutions su...
Tuesday, January 11, 2022
CES 2022: new products presented by L'OréalSubscribers only
The CES, a trade show dedicated to new technologies, brings together, as it does every year, the best of the tech world in Las Vegas. L’Oréal was ther...
Monday, December 20, 2021
L'Oréal partners with climate tech start-up BreezoMeterSubscribers only
What is the true impact of the exposome on skin health? This is what L’Oréal is trying to understand. The group has therefore signed a partnership wit...
Wednesday, November 24, 2021
Lush breaks up with (almost) all social networksSubscribers only
The cosmetics brand Lush has announced that it has decided to suspend its Facebook, Instagram, TikTok and Snapchat accounts from 26 November 2021, in ...
Tuesday, October 5, 2021
Beauty Tech: Coty partners with Perfect CorpSubscribers only
The cosmetics heavyweight has just announced a partnership with artificial intelligence specialist Perfect Corp. Coty’s objective is to improve the cu...
Wednesday, June 30, 2021
Beauty Tech: it might be time to jump in?Subscribers only
Since the beginning of the year, Business France has added a string to its bow and supports French companies specialized in beauty tech to conquer new...
Wednesday, June 30, 2021
E-commerce: as smooth as it looks?Subscribers only
Since its inception, Internet shopping has been seductive thanks to its many advantages. And since March 2020, it has been praised as it has replaced ...
Thursday, May 27, 2021
The artificial intelligence boom in the age of coronavirusSubscribers only
Telecommuting and confinement have largely encouraged consumers to pay more attention to the condition of their skin, at the expense of makeup. But wi...
Wednesday, May 26, 2021
Covid 19: good results for online salesSubscribers only
According to the latest report published by the NPD forecasting agency, the online cosmetics business is doing well and the trend should continue over...
Tuesday, May 18, 2021
E-commerce : Which obligations do professionals have ?Subscribers only
Since the beginning of the health crisis, many people have turned to the Internet to continue consuming. A godsend for the cosmetics industry professi...
Tuesday, May 11, 2021
Cosmetics in the age of social networksSubscribers only
Instagram, Facebook, TikTok… these platforms have become essential for cosmetic brands. They are also the voice of personalities who make the rain and...
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