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Trends:Tech / Digital

Will AI transform the beauty industry?Subscribers only

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?Subscribers only

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligenceSubscribers only

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shoppingSubscribers only

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new allySubscribers only

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).
Monday, November 28, 2022
Technicoflor: when perfumery meets the MetaverseSubscribers only
The Metaverse is at our doorstep and the cosmetics industry is planning to take it over. The new collection of fragrances from Technicoflor (a French ...
Wednesday, November 23, 2022
L'Oréal sets out to conquer the MetaverseSubscribers only
In a partnership with several other brands, L’Oréal is offering its expertise to the Ready Player Me platform (which allows the creation of avatars th...
Thursday, November 17, 2022
Time ranks the best beauty innovationsSubscribers only
It’s a traditional list that rhymes with the end of the year. Time magazine has just published the list of 200 products (or concepts) that caught the ...
Tuesday, October 18, 2022
Beauty in the MetaverseSubscribers only
Is the digital revolution underway? For some time now, we’ve been hearing about the Metaverse (virtual world) and the need to focus on it. But is it r...
Tuesday, September 13, 2022
When artificial intelligence has an eye on trendsSubscribers only
Artificial intelligence and augmented reality technologies are helping beauty brands create interactive online experiences. And companies that offer t...
Monday, September 12, 2022
A bioimpedance bioprinted skin chip to link cosmetics lab testing to humansSubscribers only
Gattefossé & CTIBiotech develop world’s first bioimpedance 3D bioprinted skin chips to link cosmetics lab testing to humans. The developed model t...
Monday, September 12, 2022
Ioma and Marionnaud launch the brand's first made-to-measure creamSubscribers only
To celebrate their 12-year partnership, IOMA Paris and Marionnaud have decided to democratise customised skin care even further. The selective market ...
Wednesday, August 31, 2022
E-commerce is still going strong in FranceSubscribers only
While online sales have exploded in the wake of the health crisis, e-commerce continues to appeal to the French. According to a survey conducted by Kl...
Tuesday, June 21, 2022
Clariant launches a tool to calculate the naturalness of cosmetic formulasSubscribers only
Clariant has just unveiled BeautyForward® 6. This digital tool lists the origin and specificities of more than 800 ingredients. The objective is to al...
Tuesday, May 17, 2022
Nuxe uses augmented reality to introduce its 3-in-1 Crème fraîcheSubscribers only
The Nuxe brand has decided to shake up the codes of cosmetic communication with a campaign for its 100% digital Crème fraîche that includes a strong f...
Thursday, April 21, 2022
Digital for transparencySubscribers only
Transparency is one of the hot topics facing the cosmetics industry. Faced with consumers’ mistrust, beauty professionals must adopt a reassuring post...
Tuesday, April 12, 2022
Revieve and Shiseido enter the digital makeup consulting businessSubscribers only
Revieve, a specialist in personalised digital brand experiences using artificial intelligence (AI) and augmented reality (AR), has announced a new par...
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