Ecoresponsibility

Trends:Tech / Digital

Will AI transform the beauty industry?

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligence

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shopping

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new ally

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).

Wednesday, October 24, 2018

Social networks: cradle of influence

From dawn to night, we swear by them. Whether it is to communicate, share your daily life or get informed, they are absolutely everywhere, and even sh...

Monday, October 22, 2018

Questioning of cosmetic applications: Clean Beauty's response

New episode in the debate on the relevance of cosmetic applications proposing to decipher ingredient lists: Candice Colin and Dr Claire Gagliolo, co-c...

Monday, October 22, 2018

When beauty meets artificial intelligence

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At first glance, the beauty sector is not the most technophile, but it would be a good idea to reconsider. Indeed, the advantages of artificial intell...

Monday, October 22, 2018

FEBEA goes to war against cosmetic apps

Almost one new one appears every morning. They promise the truth about cosmetics, the decoding of INCI lists, the highlighting of “dangerous” ingredie...

Wednesday, October 17, 2018

Voice assistants: new challenges for beauty brands

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Virtual assistants are everywhere. Google, Alexa, Siri and many others are now integrated into the way we consume digital. If they make life easier fo...

Monday, October 8, 2018

When Instagram dictates its law

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No one escapes anymore the flood of social networks, not even the industry. Not only have they changed the way we communicate and consume, they also r...

Monday, September 10, 2018

The skin diagnosis is still popular!

As we know, the trend is not new, but it continues to be emulated on the beauty planet. Today, nobody can still composes the beauty routine at random,...

Tuesday, July 24, 2018

Distorted images are a source of anxiety for women

The cosmetic brand Dove is well known for its commitment in favour of ‘real beauty’, to only portraying what is real, true and accurate for women and ...

Monday, July 16, 2018

Fight against digital pollution: the cosmetics industry is in!

Tablets, smartphones, computers… all these objects seem to be vital for us now. As they became an integral part of our daily lives, they revolutionize...

Wednesday, March 28, 2018

Consumer reviews: the ultimate argument before a purchase

It has been said a dozen times that the cosmetics industry is coping with a real climate of mistrust. It is no longer enough to launch ad campaigns to...

Wednesday, March 7, 2018

Packitoo: the app that revolutionizes the search for packaging manufacturers

Brands know it better than anyone: it can be a long, hard battle to design packaging. Indeed, it is not always that simple to find the right service p...

Wednesday, January 24, 2018

Skin diagnosis: new beauty snobbery

The era of compulsive cosmetics consumption is over. In parallel to the customizable cosmetics trend, another concept is emerging as fast as ever: ski...