Ecoresponsibility

Trends:Tech / Digital

Will AI transform the beauty industry?

Artificial intelligence is reshaping shopping journeys and challenging beauty standards. The market research firm Mintel examines these changes in its latest report.

Does the connected store have a future in France?

As part of a survey conducted for Vusion (a provider of digital solutions for retailers), OpinionWay examined consumer expectations regarding the introduction of new technologies in stores. The survey covered in-store friction, the use of AI, connected tools, and the impact on the shopping experience.

The purchasing journey in the age of artificial intelligence

Artificial intelligence applied to personalizing the shopping experience is generating mixed interest among consumers. According to an OpinionWay study conducted for La Retail Tech, a majority of French people recognize the concrete benefits of AI, while strictly limiting the sharing of their personal data.

When artificial intelligence enters the world of online shopping

Generative artificial intelligence (GenAI), which refers to systems capable of producing content, recommendations, or responses based on existing data, is playing an increasingly important role in digital purchasing journeys. According to an analysis published by Euromonitor, more and more consumers are using these tools to search for products (across all sectors, including cosmetics) at the expen...

Year-end shopping: AI, consumers' new ally

As the 2025 holiday season approaches, artificial intelligence is becoming increasingly prevalent in the shopping experience. This is the conclusion reached by Perfect Corp in its latest report (written in collaboration with Spate).

Wednesday, January 17, 2018

The high-tech skincare solutions set to shake up the industry

Technology is changing our lives - and our beauty routines. If the latest innovations from the cosmetics industry are anything to go by, skincare is i...

Wednesday, January 3, 2018

My Beauty Community: an app that means well

Between new products regularly placed on the market, the media hype, and the different opinions found in the press, consumers are often lost when it c...

Monday, November 13, 2017

Social media’s real influence for cosmetics brands

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Is creating accounts on social media essential for cosmetics brands? What type of influencers should they target, so consumers eventually buy a produc...

Wednesday, November 8, 2017

Connected beauty: cosmetics applications are taking smartphones by storm

68% French people have a smartphone, and several studies have shown they use it four hours a day on average. Given this real 3.0 addiction, skincare b...

Tuesday, November 7, 2017

BASF and Poietis sign new agreement on 3D bioprinting technology

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Two years after concluding an agreement on research and development in cosmetics, BASF and Poietis announced the signature of a framework agreement on...

Wednesday, October 18, 2017

Instagram: beauty brands’ best friend?

With 600 million monthly users, today, Instagram stands out as one of the most influential social media. And this craze made brands follow suit, as al...

Wednesday, September 27, 2017

Cosmetotextile: slipping on beauty

As cosmetics brands vie each other in inventiveness to offer the public new skincare products with ever-more innovative galenics and textures, an alte...

Wednesday, June 28, 2017

Distance selling, e-commerce and duty free: what is the regulatory framework?

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If the different distance selling channels are known to consumers and make it easier for them to shop, most often, distributors are not aware of the r...

Wednesday, June 28, 2017

Sun exposure: 7 solutions to minimize risks

If summer holidays rhyme with seaside, rest, and beaches, they are also synonymous of sunbathing, which can be harmful for health: in addition to acce...

Monday, June 19, 2017

When the selfie generation influences the cosmetics industry

The population aged 25-35, also known as the selfie generation, represents a chunk of people who are hyper-connected and deeply concerned about their ...

Wednesday, May 31, 2017

It is a short step from home to beauty salons

As more and more trades are getting ‘uberized’, the beauty industry has been creating different consumption patterns. You no longer need to go to beau...

Wednesday, April 19, 2017

Beauty: social networks influence 72% of consumers

Instagram and Facebook have published reports on the effect of their networks on how their users consume cosmetics. From the greatest brands to more m...